#Japan #Tokyo #Digital Marketing #TV Advertising #Switch Media

Upcoming Seminar on Sales Impact of TV and Digital Advertising

Switch Media, headquartered in Minato-ku, Tokyo, is excited to announce an online seminar titled, "Are You Tracking the Impact of Your Awareness Campaigns on Sales? Digital Sales Impact: New Approach to Connecting TV and Digital Advertising" to be held on June 30, 2026. This seminar is designed for marketers and advertising professionals facing challenges in linking advertising efforts to sales performance.

Seminar Introduction

As marketers and advertising managers, many professionals encounter the struggle of visualizing how much their advertisements contribute to sales. They may find it difficult to analyze the effectiveness of both TV and digital marketing strategies due to disparate measurement metrics. The Digital Sales Impact initiative aims to provide insights into the real-world effects of television commercials (TVCM) and digital advertising on revenue without the need for extensive expert resources or significant costs. Instead, it leverages empirical data to help companies accumulate internal information, thereby allowing them to implement a continuous improvement cycle (PDCA).

To effectively utilize such analytical insights, proactive and swift decision-making is essential. In this seminar, the discussion will focus on establishing and managing the data infrastructure required for effective decision-making. Real support cases will also be shared to highlight practical applications and successes.

Who Should Attend?

The seminar is particularly recommended for:

• - Individuals who are looking to visualize and explain the sales contribution of their awareness campaigns, such as TV commercials and YouTube ads.
• - Professionals who are struggling to analyze the effectiveness of TV versus digital media for informed decision-making.
• - Those seeking to internalize their advertising investments and explore the optimal organizational structure suitable for their company.

Event Details

• - Seminar Title: Are You Tracking the Impact of Your Awareness Campaigns on Sales? Digital Sales Impact: New Approach to Connecting TV and Digital Advertising
• - Date: June 30, 2026 (Tuesday)
• - Time: 12:00 PM - 12:30 PM (Registration begins at 11:55 AM)
• - Format: Zoom Webinar
• - Cost: Free
• - Registration Link: Seminar Registration

Please note that individuals or companies that do not input their company name, as well as advertising agencies, broadcasters, marketing support firms, and organizations involved in research or advertising effectiveness measurement services, are discouraged from attending this seminar.

Speaker Profile

• - Toshiro Kato

Manager, Digital Solutions Group, Business Consulting Department, Switch Media Co., Ltd.

About Switch Media

Switch Media Co., Ltd. specializes in developing and operating AI advertising data platforms, such as Cross Media Insights, which consolidates TV commercial and digital advertising data for comprehensive media budget allocation support through historical comparisons and cross-brand analysis. Additionally, Switch Media aids clients in the in-house management of digital advertising through their In-House Drive initiative. The company has also developed TVAL, which connects television contact data from Japan’s largest viewing panels with purchase data from Intage, thereby enabling a comprehensive analysis of the sales effects of TV commercials.

Company: Switch Media, Inc.
Website: Switch Media