#China #Yiwu Market #Yiwu #Yiwugo #New Year Goods

Yiwugo's Preparation for the Year of the Horse

As the Year of the Horse approaches, excitement builds among merchants on Yiwugo.com — the official website of the Yiwu Commodity Market, recognized as the largest commodity wholesale market globally. The momentum is palpable as the Spring Festival draws near, pushing merchants into a frenzy of preparations. High-quality New Year prints and calendars are being shipped overseas while sales surge in the domestic market, marking a peak season for these festive products.

Record Sales in China
According to Wang Qingyu, owner of Yuxin New Year Goods, their high-quality flocked couplets, "Fu" posters, and red envelopes are disappearing from shelves. Monthly sales soar to around one million units, with many clients opting for custom items. The company has garnered substantial attention from international buyers, particularly from regions such as the Middle East, Europe, and Africa—non-Chinese purchasers now dominate the market.

Over Two Decades of Trust
Wang shares his perspective on the vast experience amassed over nearly three decades in the New Year print and calendar industry. His firm has collaborated with numerous well-known national and international brands, including major banks, insurers, automotive manufacturers, and various retailers. Wang notes, "The cost difference between premium-quality and lower-quality products can exceed ten times, yet our clients consistently prefer mid-to-high-end offerings."
He recalls a notable long-term partnership with a Saudi Arabian customer who transitioned from an individual buyer to a leading local wholesaler, increasing their annual orders to exceed RMB 2 million—crediting Yuxin's unwavering quality as a vital factor.

Custom Designs that Impress
Quality is a cornerstone for Wang and his team. He recalls a Dubai client who shifted from a Taizhou factory to his business, impressed by the first prototype he provided. The texture and design met their expectations perfectly, leading to a continuous partnership ever since.

Zhang Chengzhou's Success Story
Alongside Wang, Zhang Chengzhou, owner of Yiwu Chenmo Calendar Trading Firm, also shares a robust narrative of success. Specializing in wall and desk calendars, as well as custom "Fu" character designs, Zhang's company has captured strong sales from overseas Chinese communities and has seen growth across Europe, the Middle East, and Southeast Asia—especially in Africa.

Zhang's firm has been dedicated to embossed relief and gold-stamping techniques, catering to mid-to-high-end buyers with tailoring needs for 24 years. The firm’s premium offerings and meticulous attention to detail—from outer packaging to moisture-proof sealing—have earned them an impressive reputation for customer satisfaction.

A Jamaican client established a connection with Zhang through Yiwugo a decade ago, growing from an occasional buyer to a significant client generating annual purchases above RMB 1 million. She often expresses gratitude for her initial choice in Chenmo's premium warrants as a steppingstone to her business's flourishing journey.

A Bright Future Ahead
Zhang notes that with the support of Yiwugo, his company acquires more than 500 new qualified customers annually. The high retention rate among clientele has created vibrant, sustainable growth for his business over the years. The Year of the Horse still offers ample opportunity as Zhang's factory, now over twenty years strong, heads toward a busy peak season.

Yiwugo's role in fostering excellence remains a beacon for merchants, illuminating pathways for companies like Yuxin New Year Goods to shine on a global stage.