Exciting New Campaign Launch by House Wellness Foods and Qoil on LINE

Launch of the Exciting Campaign: Drink, Laugh, and Win with Ukon

House Wellness Foods, in collaboration with Qoil, has officially launched a new promotional campaign named "Drink, Laugh, and Win with Ukon’s Power". This innovative campaign is designed to enhance customer engagement through LINE, making it easier for users to join and enjoy rewards.

Starting from November 4, 2025, until January 23, 2026, participants will have the chance to win prizes valued at an impressive total of 7.77 million yen. The campaign is centered around products from the "Ukon’s Power" series, known for supporting wellness and vitality. Specifically, the campaign will utilize QR codes on product packages that enable users to accumulate points which can then be converted into raffle entries for exciting prizes.

How It Works

Participating in the campaign is straightforward:
1. Purchase any product from the "Ukon’s Power" series, which includes drinks such as Ukon Extract Drink, Ukon Super, and Ukon Ultra MAX. Each product comes with a unique campaign sticker that features a QR code.
2. Scan the QR code using the LINE app to collect points.
3. Choose your desired entry course from the user-friendly My Page on the LINE mini-app and participate in the instant win game to see if you’ve won right on the spot!

This new approach using the LINKFUN tool from Qoil has been received as a fun and seamless user experience. Unlike previous entry methods that required browser registration and serial number entries, the new LINE mini-app format allows for richer and more engaging user interactions right on the messaging platform.

Features of LINKFUN

LINKFUN is a powerful marketing tool that connects brands and consumers through LINE mini-apps. With features like instant win games, stamp card campaigns, and point earning through engagement activities (like answering surveys or sharing product reviews), it allows businesses to run effective promotional campaigns both online and offline.

The tool not only promotes sales by motivating repeat purchases but also helps brands gather and analyze consumer data to enhance customer experience and loyalty.

Building a Community

To support the campaign's goals, an official LINE account for "Ukon’s Power" has been established. This will facilitate ongoing engagement with consumers, allowing for easy accumulation of participation data and fostering relationships that extend beyond the campaign period. Looking ahead, there's a strong focus on continuous customer interaction and community building to boost brand loyalty and facilitate ongoing relationship growth.

Conclusion

The "Drink, Laugh, and Win with Ukon’s Power" campaign combines the fun of participation with the rewarding potential of wellness products. As health-conscious consumers seek both enjoyment and vitality, this campaign serves as an ideal platform for House Wellness Foods to connect with a broader audience. With continued support from Qoil's innovative marketing strategies, both companies aim to drive business growth and foster lasting consumer relationships.

For more information about the campaign, including further details on how to participate, visit the campaign website.