Asahi Equipment Implements UPWARD for Enhanced Efficiency in Field Sales Operations

Revolutionizing Sales Operations with UPWARD

In a significant leap toward digital transformation, Asahi Equipment, a leading supplier of temporary construction equipment, has fully implemented the UPWARD sales support service. This transition marks a new phase in operational effectiveness, driven by the ambition to enhance the efficiency of field sales activities.

A New Era for Sales Reporting

Starting January 2025, Asahi Equipment commenced utilizing UPWARD to facilitate real-time sharing of site information and promote mobile work culture. Previously, sales representatives faced hefty workloads due to the cumbersome process of writing daily reports upon returning to the office. Now, with UPWARD, they can instantly share location-based information from their smartphones, allowing them to leverage their travel time more efficiently. One of the quantitative goals set was to significantly increase the number of activity reports generated, which has now been successfully achieved.

The integration of the AI Scan feature has introduced another layer of efficiency. Sales representatives can take a picture of construction project signage, and the necessary information is automatically inputted, streamlining the documentation process even further. More detailed use cases showcasing these operational efficiencies will be disclosed later.

Insights from Asahi Equipment's Sales Department

According to Mr. Naka, Director of the Second Sales Department, Asahi Equipment, weekly sales reporting had its challenges. The process of recalling the previous week’s activities to compile these reports led to inconsistencies and time inefficiencies. The burden of managing site activities was often left to individuals, causing delays in follow-ups and actions that could result in missed opportunities.

To mitigate administrative burdens and simplify activity management, the decision was made to implement the UPWARD system. Incorporating the recently adopted AI image analysis system enabled automatic reflection of necessary information for activity reports, significantly reducing the time spent on documentation.

With the ability to map cases and visualize activities, Asahi Equipment has established a robust information infrastructure for devising specific sales strategies and managing revenues, contributing significantly to overall sales management improvement.

UPWARD: Transforming the Last Mile of Sales

UPWARD is an AI-based sales support service tailored specifically for field sales and site visit operations. It offers groundbreaking features, including patented advanced geofencing technology for automatic recording of customer interactions, alongside other AI functionalities designed for mobile sales reps. To date, approximately 450 companies, particularly those that rely heavily on face-to-face customer interactions, have integrated UPWARD into their operations.