Consumer Research Unveils Insights on Second-Hand Goods Valuation Services

Insights from Consumer Research on Second-Hand Goods Valuation Services

In a recent study conducted by Fancrew, a Tokyo-based company dedicated to analyzing customer insights, consumer perceptions towards second-hand goods valuation services have been illuminated. This research involved 964 participants from the Fancrew membership, comprising 228 men and 736 women, and aimed to understand their experiences and expectations regarding second-hand sales and evaluations in the past year.

Key Findings

The study highlights several compelling trends in the second-hand market, which are essential for both consumers and service providers. A significant 71% of respondents reported using auction and flea market services over the last year, marking them as the most popular choice amongst consumers. Following closely behind are in-store purchases at 50% and recycling shops at 36%.

Product Categories

When participants shared what categories they sold or listed, clothing and fashion emerged as the most prominent, accounting for 60%. This data becomes even more intriguing when stratified by household income. Households with an annual income exceeding 10 million yen displayed a higher likelihood of selling branded goods, electronics, and precious metals and jewelry.

Reasons for Selling

The primary reason respondents decided to sell their items highlighted the simplicity of the process, with 54% indicating that ease of procedure was a pivotal factor. This points towards a strong consumer desire for user-friendly platforms when engaging with second-hand goods transactions.

Preference for Expert Assessors

Additionally, 60% of participants expressed a desire to consult a professional appraiser prior to utilizing second-hand goods services. This sentiment holds true across all income brackets, reinforcing the belief that expert knowledge and specialization are paramount. Notably, a substantial 62% of respondents selected 'high knowledge and expertise' as the reason for preferring to request appraisals.

The wealth of data collected includes insights not only on service usage but also impressions from advertisements and the inclination to seek appraisals, covering 30 questions in total. It is important to note that the distribution of percentages has been rounded; thus, the combined total may not equate to 100%.

Methodology

The study was conducted through an internet survey targeting general consumers. The respondents were 964 registered users of Fancrew from a pool of 1.5 million across Japan. The survey took place from November 18 to December 3, 2025.

About Fancrew

Fancrew employs patented technology to dissect the voices of customers and employees, providing invaluable insights across various sectors ranging from store operations to product development. Their web services are designed to enhance multiple areas, including employee engagement. Additionally, Fancrew operates experience-based informational sites and supports marketing through internet research.