GODIVA Commemorates a Century of Craftsmanship and Joyful Celebrations

Celebrating 100 Years of GODIVA

April 2026 marks a significant milestone for GODIVA, the esteemed chocolatier renowned for its exceptional craftsmanship in chocolate making. Founded in Belgium in 1926, this iconic brand has been synonymous with luxury and indulgence for generations. In its centennial year, GODIVA is poised to honor its rich legacy by celebrating the art of chocolate that has delighted countless moments of joy and connection.

A Legacy of Artistry and Innovation

At the heart of GODIVA's celebratory efforts lies an homage to the artistry and innovation that its founder, Pierre Draps, embodied in his Brussels workshop. From the very beginning, he instilled a passion for chocolate that not only delighted taste buds but also transcended the ordinary, turning everyday moments into extraordinary experiences. This spirit of creativity has continued to be an essential part of the brand's identity, driven by the innovations of Eugénie Draps, who emphasized meticulous attention to detail in every chocolate produced.

Immersive Storytelling with a Modern Touch

In recognition of its century-long legacy, GODIVA has created a groundbreaking 2D animated short film—an unprecedented move for a chocolate brand. This enchanting film features narration by actress Leighton Meester, who breathes life into a modern embodiment of Lady Godiva. The film artfully illustrates the brand's storied past through a series of emotive vignettes that highlight the pivotal moments where GODIVA chocolates played a role in life's important celebrations.

Introducing the Centennial Collection

As part of this momentous celebration, GODIVA is unveiling its exclusive Centennial Collection, a limited-time offering crafted by its talented Chef Chocolatiers. The collection includes ten iconic chocolates that encapsulate the essence of the brand's history and heritage. Each piece in this special lineup narrates its own unique tale, allowing consumers to partake in a sweet journey through time.

The Centennial Collection will be available in both a 10-piece box, priced at $32.00, and a more elaborate 20-piece box for $58.00, providing chocolates that are as delightful to the palate as they are rich in history. With this launch, GODIVA invites chocolate lovers to indulge in a nostalgic taste of the past while enjoying modern design and innovation.

Celebrating Together in the Skies

GODIVA is also set to celebrate its hundredth anniversary in partnership with United Airlines, a fellow centenary brand. Throughout April, select domestic United First flights and all six United Polaris lounges will feature a selection of iconic GODIVA chocolate pieces, creating a memorable onboard experience for travelers. This collaborative effort enriches the celebration, connecting people through shared moments of indulgence in the skies.

The Future of Celebration

According to Ahad Afridi, CMO of pladis Americas, “For 100 years, GODIVA has been part of life's most meaningful celebrations—helping people create and share moments that turn into lasting memories.” As the brand reflects on its impactful journey, it continues to inspire ways to celebrate, connect, and indulge in the present and future.

As a global leader in premium chocolate, GODIVA remains committed to delivering irresistible, multi-sensory experiences. The offerings from its Centennial Collection and immersive experiences, including the animated film, showcase not only chocolate as a product but as a symbol of connection and joy.

Conclusion

From its humble beginnings to a century of elegance, GODIVA's journey is a testament to the power of craftsmanship and shared moments. As it embarks on the next chapter, the chocolatier stands ready to continue enchanting the world, one chocolate at a time. Whether celebrating milestone events or savoring a quiet moment of indulgence, GODIVA remains a cherished companion in the tapestry of life's most meaningful moments.