Global ReformBnB General Assembly 2025: A Collaborative Future for the Hospitality Industry

Global ReformBnB General Assembly 2025: A New Era in the Hospitality Sector

From December 3 to 5, 2025, the Global ReformBnB General Assembly took place in Paris, marking a significant moment for the hospitality industry. This international meeting brought together diverse stakeholders, including representatives from the hotel sector, short-term rental platforms, local governments, researchers, and international organizations.

A Multifaceted Gathering

Over 22 countries were represented, with participants engaging in discussions centered around crucial themes such as sustainability, safety, fair competition, and coexistence with local communities. The event served as a platform for sharing insights and exploring collaborative approaches to addressing the pressing challenges facing the lodging industry today.

Notably, Eita Tsukajima, the Youth Division Leader of the All Japan Ryokan Association (AJRA), led a delegation of seven members from the youth division. Their active participation highlighted the importance of involving younger voices in discussions that shape the future of hospitality.

Key Highlights of the Assembly

1. Joint Declaration on Sustainability: One of the standout outcomes of the assembly was the initiation of efforts to establish common sustainability guidelines for the lodging industry. This commitment reinforces the collective responsibility of stakeholders to promote environmentally friendly practices.

2. Enhancing Collaboration: An international exchange of ideas was facilitated to strengthen cooperation between short-term rental platforms and local governments. This collaboration is essential for creating policies that benefit communities and ensure responsible tourism.

3. Minimizing Community Impact: Participants shared effective policy models aimed at minimizing the impact of the housing market and local communities, prioritizing the balance between business interests and community well-being.

4. Digital Transformation Support: The assembly also showcased concrete proposals for aiding small and medium-sized lodging businesses in their digital transformation and fostering equitable distribution environments in the industry.

Voices from the Assembly

Many attendees expressed that the assembly represented a crucial step towards a period of collaboration rather than confrontation. Such sentiments reflect a growing recognition that the future of the hospitality industry hinges on cooperative strategies that prioritize sustainable and community-focused practices.

Event Overview

- Dates: December 3-5, 2025
- Location: Association des Maitres Cuisiniers de France, Paris
- Participants: Hospitality professionals, government officials, and researchers from around the world

The event culminated in a shared vision for a sustainable and safe hospitality industry, reinforcing the mission of the Global ReformBnB initiative to foster a fair and robust lodging landscape.

Learn More About Global ReformBnB

To find out more about the organization, visit Global ReformBnB.

AJRA Youth Division Online Presence

Stay connected with the AJRA Youth Division via their official pages:

As the 26th youth division leader of AJRA, Eita Tsukajima emphasizes the slogan for 2025-2026: "Incorporating Tradition Into Innovation—Always Be Yourself,” reflecting the essence of continuous evolution within the tourism sector.