#USA #Packaging #Fairfield #Hair Care #DAX

DAX Hair Care: A Fresh New Look

Imperial DAX Co., Inc., the trusted maker of DAX hair and skin products, has officially launched an exciting new packaging design along with a revamped website. Since 1954, DAX has remained a symbol of quality in the hair care market, and these recent changes aim to further enhance brand visibility and customer engagement.

Revamped Packaging

The updated packaging is a significant shift for the DAX Classic jar products, marking the first major redesign in nearly eight years. With their traditional simplicity now transformed, customers will notice a more contemporary look featuring striking black lids and labels adorned with vibrant color blocking and elegant swirls. The application instructions have been made clearer, ensuring ease of use for all consumers.

One key feature of the new packaging is the prominent placement of the distinctive DAX logo, alongside a special adhesive sticker on the lid that reads, "Same Great DAX, Brand New Look." This red, white, and blue banner serves not just as a branding statement, but also as a guarantee of authenticity, helping to combat counterfeit products in the market.

Interestingly, while the classic jars have received a significant facelift, the appearances of the iconic pomade tins and the Naturals line, including SuperGro, remain unchanged. This thoughtful approach respects DAX's rich heritage while also recognizing the need for modern aesthetic appeal.

Enhanced Online Experience

In tandem with the new packaging, the DAX website, daxhaircare.com, has also undergone a renovation. The website now features a refreshed home page with embedded videos that capture the essence of the brand and provide a richer resource for customers. A robust area dedicated to Digital Assets makes accessing product information seamless, and an embedded Instagram feed connects users to social media for the latest updates.

Navigating through categories such as Wax Pomades, Water-Based Gels, Natural Hair, and Multi-Use products has become significantly more user-friendly, enhancing the overall shopping experience.

Commitment to Quality

Despite these aesthetic changes, DAX General Manager, Scott Stein, reassures loyal customers that the quality of the ingredients used in their products remains uncompromised. "Customers have used our products for generations, and the quality of our ingredients will never change," he states. This commitment to excellence is at the core of DAX's operations, ensuring that every product that reaches consumers reflects the brand’s long-standing reputation for quality.

As DAX steps into a new era with both a striking new look and a more engaging online platform, there is a renewed sense of momentum. Stein emphasizes that this transformation isn’t just about enhancing visual appeal; it is about recognizing and meeting the evolving needs of consumers in a dynamic market landscape.

"The momentum will keep building with increased sales and visibility," he adds, indicating a bright future for DAX as they strive to maintain their status as a household name in hair and skin care.

For more information regarding DAX's products and to view the new packaging firsthand, visit their official website, or reach out for press samples to experience the DAX difference yourself!

About DAX Hair Care

Imperial DAX Co., Inc. is a well-established brand in the hair and skin care industry, known for its diverse range of products including pomades, waxes, gels, oils, styling treatments, and scalp conditioners. Proudly made in the USA, DAX operates from its expansive headquarters in Fairfield, New Jersey, and distributes its products across multiple continents, emphasizing a commitment to quality and customer satisfaction.