#Singapore #Trip.com Group #Travel Planning #Trip Community

Trip.com Group Launches Trip Community

In a move set to revolutionize travel planning, Trip.com Group has announced the launch of its new Trip Community, designed to integrate content, commerce, and creators in a holistic ecosystem. As today's travelers increasingly turn to content creators and communities for inspiration, this initiative seeks to streamline the travel planning process while allowing users to engage with creators in diverse and meaningful ways.

A Comprehensive Ecosystem

The Trip Community functions as a fully integrated travel-content ecosystem that incorporates various innovations from the Trip.com suite of services. Key components include Trip.Moments, Influencer 4 Biz, Trip.Planner, Trip.Pulse, Trip.Events, and Local Guides. Each feature serves a distinct purpose:

• - Trip.Moments: This is a user-generated platform where creators can share daily posts and insights, providing authentic inspiration to fellow travelers.
• - Influencer 4 Biz: A collaboration hub that links verified creators with hotels, travel service providers, and destinations, making it easier for businesses and influencers to connect.
• - Trip.Planner: An AI-powered one-stop hub that simplifies travel itineraries, helping users create personalized travel experiences effortlessly.
• - Trip.Pulse: A discovery tool that identifies trending destinations and themes, guiding travelers' decision-making processes.
• - Trip.Events: This aggregates global events and activities, inspiring enrichments in travel experiences.
• - Local Guides: A tool that combines expert verification with user insights, providing accurate and insider travel guides.

Emphasizing Creator Engagement

The heart of the Trip Community initiative is Trip.Moments, which has quickly become a hub for creator engagement since its launch in 2019. By October 2025, it boasted over 2.5 million users worldwide and saw participation from over 12,000 verified creators, known as Trip.Pals. Their contributions reached travelers in more than 170 countries, reflecting a steady growth that increased average monthly activity by over 45% throughout the year.

The Influencer 4 Biz platform underlines how vital creators have become in today's business landscape. The matchmaking platform saw an impressive growth of nearly 80% in creator-merchant commercial matches year-on-year, forging connections between over 500,000 travel entities and more than 10,000 qualified creators.

Supporting Creators

Acknowledging the pivotal role of creators within this ecosystem, Trip.com has established a significant CNY 100 million (~US$14 million) incentive fund aimed at promoting creator expansion. This fund provides traffic-based rewards and commissions on product sales, further cementing the economic impact that creator-generated content can have. The incentive measures currently target major Asian markets, with plans for expansion into Europe by 2026.

A Vision for Community and Connection

Mr. Schubert Lou, the CEO of Trip Community, articulated the vision of creating a community that transcends basic services, describing it as a platform that bridges connections and inspires travelers worldwide. The overarching goal of the Trip Community is not just to foster collaboration but to create genuine emotional connections through powerful content that resonates with users.

Overall, Trip Community represents a pivotal step in Trip.com Group's long-term strategy to cultivate a global ecosystem powered by creators, enhancing the overall travel journey, and solidifying the group’s commitment to innovation in the travel industry.

About Trip.com Group

Founded in 1999, Trip.com Group is a leading global travel service provider with a mission to streamline travel experiences. Its extensive portfolio includes platforms like Trip.com, Ctrip, Skyscanner, and Qunar, enabling users to make informed bookings globally while offering travel businesses a platform to connect directly with users. The community-driven approach reflects Trip.com Group’s dedication to enhancing user experiences and supporting the travel industry through content-driven insights and innovations.