#Japan #Tokyo #Sports Tourism #Rugby World Cup #JTB Group

JTB Secures Exclusive Rights for Rugby World Cup 2027

In a landmark announcement, JTB Corporation has acquired exclusive domestic and overseas sales rights for the Rugby World Cup 2027, set to be held in Australia. This means that JTB will serve as the only official travel agency in Japan offering package tours complete with match tickets for this prestigious event. With their extensive global network, JTB aims to create unique travel experiences that combine match tickets, accommodation, and opportunities to immerse in Australia’s rich culture. Starting February 3, 2026, JTB will also launch a dedicated website to share related information about the Rugby World Cup 2027.

The Rise of Sports Tourism

The demand for sports tourism has dramatically increased both domestically and internationally in recent years. Fans are no longer satisfied with just attending matches; they seek deeply engaging, experience-based travel that allows them to share the thrill of being at the stadium and interact with local culture. In particular, international travel has shifted away from mere sightseeing to high-value experiences, where sports events have evolved into unforgettable adventures.

Creating New Value in Sports Tourism with JTB

JTB Group is committed to leveraging its newly acquired sales rights for Rugby World Cup 2027 to provide remarkable travel experiences for rugby enthusiasts from home and abroad. By simplifying the process of securing tickets, accommodations, and local tours into a single, easy-to-navigate package, JTB aims to make it easier than ever for fans to attend the event. Furthermore, JTB is dedicated to promoting sustainable travel options, ensuring that its offerings remain considerate of the environment.

This commitment stems from JTB’s long-term vision named “OPEN FRONTIER 2035,” which emphasizes the importance of offering insightful and expert-driven travel solutions. With a solid history and expertise developed from working with global sports events like Major League Baseball, JTB is setting a high standard for hospitality, crafting optimal travel plans based on customer needs and ensuring robust support during their experiences.

Beyond just facilitating travel, JTB aims to be a constant companion in the journey of sports enthusiasts who are inspired by the performances of athletes. The company is dedicated to creating lasting memories for people around the world and hopes to deliver experiences that resonate for a lifetime.
With the official launch of the RWC 2027 special website, fans can expect a wealth of information to help plan their visits, making it easier than ever to dive into the excitement of this grand event. JTB is ready to usher in a new era of sports tourism that not only meets but exceeds the expectations of a growing audience eager for unique and memorable experiences in sports.

Fans can stay updated on the latest developments by visiting JTB's dedicated website for Rugby World Cup 2027 here.