#Japan #Generative AI #Tokyo #IDEATECH #BtoB Marketing

Exploring the Future of BtoB Marketing with Generative AI

On December 16, 2025, IDEATECH will participate in a pivotal online seminar hosted by Majisemi, titled "2026 BtoB Marketing Forecast: 12 Predictions on How Generative AI Will Change Search, Advertising, Sales, Web, and Experiences." The event aims to shed light on the future of BtoB marketing strategies in the age of Artificial Intelligence and how businesses can adapt effectively.

IDEATECH's Presentation

During the seminar, IDEATECH's representative, Yoshio Ishikawa, will present from 15:15 to 15:40, sharing valuable insights from their unique research on the emerging role of AI in BtoB marketing and PR. As more BtoB marketing personnel turn to generative AI to find products, the trend is shifting from traditional search methods to an approach where users first consult AI to refine their choices.

The focus of this session will be on creating an environment where AI can confidently recommend products to users. The objective is to connect the general design of BtoB marketing strategies to practical applications in lead generation and deal creation. With a backdrop of research results, the discussion will address the necessity of providing information that is credible from both AI and human perspectives, offering actionable methods to integrate digital PR assets like research reports and press releases effectively into marketing strategies.

The Shift in BtoB Marketing

As generative AI becomes more popular, the landscape of BtoB information gathering, comparison, and decision-making processes is undergoing significant changes. With an increase in the use of AI assistants, businesses must start adopting new optimization perspectives for search, advertising, and websites.

The advanced sales processes and structured web operations highlight the importance of experience-based content across multiple areas of marketing and sales. In this evolving environment, companies must ask themselves:

• - What changes are anticipated in 2026?
• - How can we align our initiatives in search, advertising, sales, and web with these changes?
• - In what ways can AI be incorporated to foster better customer interfaces and operational efficiencies?

Key Predictions for Success

The seminar will present twelve essential perspectives that cover key areas such as search, advertising, sales, web design, experience creation, and operations. Experts will discuss how to interpret environmental changes positively and leverage internal strengths to carve out a competitive edge for businesses in 2026.

Who Should Attend?

This event is ideal for:

• - Marketers responsible for lead generation and nurturing initiatives
• - Sales and inside sales professionals looking to optimize processes from lead acquisition to order positioning
• - Marketing leaders and corporate strategists tasked with enhancing revenue and planning future strategies

Event Overview

Title: 2026 BtoB Marketing Forecast: Transformations Driven by Generative AI
Date: December 16, 2025 (Tuesday) from 10:00 to 15:45 (IDEATECH's presentation from 15:15 to 15:40)
Location: Zoom (access details will be sent via email prior to the event)
Capacity: 1000 participants
Fee: Free (registration required)
Registration Link: Register Here

About IDEATECH

Founded in 2010 by Yoshio Ishikawa, IDEATECH specializes in data-driven content development and marketing support. With a prominent presence in PR and marketing, the company has effectively integrated research and marketing strategies to enhance business growth. Their flagship service, "Risa-P", harnesses survey data to validate public insights and is utilized in various marketing channels, such as press releases and web content.

Explore more about IDEATECH and its offerings at IDEATECH Official Site.