OAKBERRY Expands Menu with Fresh and Energetic Matcha Base in the U.S.

OAKBERRY Expands Its Horizons with a Matcha Menu Launch

OAKBERRY, a renowned superfood brand originating from Brazil, is broadening its menu with an exciting new addition: a matcha base crafted entirely in-house. This innovative offering aims to provide consumers with a fresh, vibrant way to relish a beloved superfood while on-the-go. The brand's new matcha base is not just an addition; it represents a significant step in OAKBERRY's strategy to become a global hub for superfoods, appealing to the swiftly growing trend of matcha consumption around the world.

Crafting the Perfect Matcha Base

The unique matcha recipe is thoughtfully designed to ensure simplicity and wholesome ingredients. It consists of a perfect blend of matcha, coconut milk, water, and agave syrup, mirroring OAKBERRY’s commitment to maintaining freshness and quality. Much like their popular açai offerings, the matcha will be freshly prepared, allowing for countless topping possibilities that let consumers customize their drinks according to personal preferences.

A Vision Beyond Açai

Georgios Frangulis, the founder and CEO of OAKBERRY, emphasizes a broader vision for the brand beyond just açai. As the company endeavors to redefine the quick-service restaurant model, the introduction of matcha signifies a shift towards offering premium superfoods on a global scale. “Our goal is to redefine the matcha experience at scale,” said Frangulis, adding that the new product will capture consumer passion through a distinctly OAKBERRY twist.

Previous Matcha Initiatives and Future Plans

In anticipation of this launch, OAKBERRY has also expanded its matcha offerings with products like the Zen Matcha smoothie, which combines matcha with oat milk over layers of açai, along with a delightful range of matcha lattes. This indicates OAKBERRY’s commitment to innovating beyond their mainstay, progressively expanding their superfood choices—one flavorful layer at a time.

The initial rollout of the matcha base will occur in ten U.S. stores, with plans for a wider expansion across the United States, the United Kingdom, Australia, and Ireland in the near future.

Marketing in a Tech-Driven World

To celebrate the launch, OAKBERRY is breaking new ground in advertising by releasing a creative new campaign. An AI-generated advertisement titled “The Matchrix” showcases the brand's embrace of technology to highlight matcha's cultural significance from the Amazon to Japan, illustrating OAKBERRY’s journey in adopting new formats that resonate with today's consumers. PJ Accetturo, CEO of Genre.ai, noted how the collaboration yielded exciting visuals while operating on a tight timeline.

Availability and Brand Philosophy

Matcha lovers will be pleased to know that OAKBERRY Matcha is already available for purchase at select participating stores and through the OAKBERRY app in locations such as California’s Venice and Hollywood, Florida’s Brickell City Center, and New York’s Penn Plaza.

OAKBERRY continues to thrive as a fast-growing brand with over 700 locations across 40 countries. The company follows a streamlined, fully verticalized business model, underpinning its operational efficiencies and agility in menu innovations. With its responsibly sourced açai from the Amazon rainforest and a firm commitment to organic ingredients, OAKBERRY stands by its mission: delivering delicious, health-conscious meals that everyone can enjoy.

For anyone interested in exploring OAKBERRY and its fresh offerings, more information is available at oakberry.com and on social media platforms at @oakberryusa.