#Japan #Tokyo #TikTok Channel #Relove #En Yonjin

Launch of Relove in Japan: A Remarkable TikTok Success

On March 17, 2026, the launch of Relove, a Taiwanese femcare brand, marked a significant milestone in Japan’s beauty market. The live commerce event, orchestrated by En Yonjin, the CEO of S Holdings, demonstrated the effectiveness of modern marketing strategies through the Yen Channel on TikTok.

Within a brief span of 10 minutes, this innovative event sold approximately 1,600 units, generating sales exceeding 4 million yen. The staggering success serves as a testament to the evolving landscape of marketing and consumer engagement in Japan, particularly for overseas brands entering new markets.

About Yen Channel

The Yen Channel stands out as one of Japan’s leading live commerce platforms on TikTok, managed by S-LIVE JAPAN, renowned for its exceptional ability to design compelling sales funnels and engaging content. The channel promotes a diverse range of products, including beauty items, health foods, and even apparel under the self-owned brand ABITOKYO. Recently, it has put significant effort into revitalizing local industries through its Regional Revitalization Project, collaborating with municipalities across Japan to directly promote local specialties through live streams, achieving remarkable sales figures in just days.

You can explore S Holdings at their website and the Yen Channel at this link.

About Relove

Relove is a prominent femcare brand in Taiwan, highly regarded for its extensive market share. Their mission, ‘to make daily life more comfortable and beautiful,’ reflects their commitment to providing products that combine gentleness and functionality based on expert knowledge. More than merely functional items, Relove emphasizes the importance of self-care, empowering women to nurture their self-confidence and self-worth through personal care routines.

Live Commerce Success Metrics

During the launch event, the key products were articulated with precision, aligning with the Japanese audience’s preferences. The items that captured the viewers' attention were:

• - Delicate Zone Cleansing Gel: This gel is formulated with weak acidity and contains beauty serum components, addressing discomfort while maintaining moisture.
• - Lingerie Wash: An eco-friendly detergent using plant-derived enzymes, effective in thoroughly cleaning delicate materials without damage.

The total sales figures indicated the following:

• - Total units sold: approximately 1,600 (combined total of two products)
• - Total sales revenue: around 4 million yen
• - Duration of live broadcast: approximately 10 minutes.

The Factors Behind the Hit

1. Interactive Communication

En Yonjin emphasized ‘interactive communication’ as a crucial element in fostering trust among viewers, especially in delicate care topics that often go unspoken.

2. Real-Time Problem Solving

Using the unique interactivity of live commerce, questions about product components and usage were addressed instantly, enhancing consumer confidence.

3. Exclusivity of Launch

Highlighting the rarity of the debuted items on a trusted platform drew viewer interest and excitement.

4. High Conversion Rates

By alleviating viewer concerns and instilling a sense of assurance, the broadcast managed to convert interest into significant purchases swiftly.

Future Outlook: Bridging Global Business

The International Business Connection Organization continues to support connections between exemplary overseas brands and Japanese consumers in collaboration with specialized advisors like En Yonjin. Moving forward, leveraging latest sales techniques, such as TikTok live commerce, will drive the entry of international companies into Japan's marketplace and augment the lives of Japanese consumers with enriching, high-value products.

About the International Business Connection Organization

Founded to support Japanese companies aiming for international expansion, this organization fosters opportunities through live commerce, experiential marketing, business matching with foreign companies, seminars, and networking events.

Organization Overview

• - Name: International Business Connection Organization
• - Established: December 2024
• - Chief Executive: Keisuke Matsuura
• - Location: Minato City, Tokyo
• - URL: https://kokusaibiz.org
• - Services: Support for international expansion, assistance with live commerce, and organizing forums and networking events.