#United States #New York #BYOMA #Skin Barrier #Skin Awareness

BYOMA Launches Skin Barrier Awareness Month

In 2025, BYOMA is stepping up its game with the second edition of its Skin Barrier Awareness Month, a dedicated initiative aimed at highlighting the importance of caring for our skin barrier. Despite its crucial role in protecting us against environmental stressors, many of us neglect this vital aspect of our skincare routine. Recent statistics reveal a staggering 73% of skincare enthusiasts report struggling with compromised skin barriers. Furthermore, half of the consumers acknowledge their own actions, such as excessive exfoliation or the overuse of active ingredients, as contributors to the damage.

In response to this pressing issue, BYOMA has chosen to challenge consumers to take a 30-day skin barrier reset. This initiative aligns perfectly with the brand's campaign titled 'YOUR SKIN BARRIER NEEDS YOU,' which emphasizes the necessity of skin barrier health. The brand is backing this mission with over £2 million invested in clinical trials, showcasing its commitment to not just marketing claims but to substantiated product efficacy.

BYOMA, under the direction of its founder Marc Elrick, has positioned itself as a leader in the realm of skin care that prioritizes science over superficial marketing. Clinical trials, which collect measurable data and insights, are integral to BYOMA’s product development. Elrick explains, “External clinical trials, conducted by independent experts, are costly but provide the most reliable indication of efficacy.” This contrasts starkly with many brands that lean towards consumer perception studies, which offer little in terms of actual product benefits.

While many skincare products on the market lack rigorous testing, BYOMA continues to forge its path by conducting thorough clinical evaluations across its entire product line. This is further solidified by the establishment of an advanced clinical testing lab at their headquarters in Glasgow, where they can conduct internal testing alongside external trials.

The emphasis on rigorous testing is not simply a business strategy but a commitment to consumer welfare. BYOMA aims to inform customers of the differences between study types, thus holding companies accountable for the efficacy of their products. The 'YOUR SKIN BARRIER NEEDS YOU' campaign encourages individuals to minimize exfoliants and focus on bolstering their skin barrier for an entire month, promoting healthier skin practices. Elrick notes with concern the troubling trend among younger demographics, highlighting that children as young as 10 are using aggressive skincare treatments not suitable for their delicate skin.

The brand reinforces the belief that skincare is about empowerment and strength rather than status. The essence of this initiative is summarized by Elrick: “The stronger each of us is, the stronger we all are.” BYOMA champions a vision where skin health is not a luxury reserved for a few but a universal right, available to everyone during this awareness month and beyond.

Since its inception in 2022, BYOMA has quickly become one of the fastest-growing skincare brands globally, with a product sold every second and over 1.6 million social media followers. Designed to make effective, affordable skincare accessible, their products incorporate cutting-edge barrier-focused science. Through community-oriented education, BYOMA empowers consumers to navigate their skincare routines wisely and effectively.

For more information or to join the 30-day skin barrier reset challenge, BYOMA invites everyone to visit their website, where they'll find resources, tips, and support for healthier skin. With an ongoing commitment to transparency and efficacy, BYOMA is paving the way for a new era of skincare that celebrates both beauty and science.