Hisense TV Maintains Top Two Global Position for Three Years with 14.06% Share

Hisense's Stellar Performance in the Global TV Market

In 2024, Hisense, a prominent player in the global consumer electronics and home appliance market, achieved a significant milestone by capturing 14.06% of the total TV shipment share worldwide. This marks the third consecutive year that the brand has solidified its position as one of the top two television manufacturers globally, according to a report published by AVC Revo.

This impressive achievement stems from a remarkable year-on-year increase of 11.9% in shipments. As the demand for larger screens rose, Hisense capitalized on this trend, notably dominating the market with a staggering 47% share in shipments of TVs measuring 100 inches or larger. This focus on large-screen models ensured that Hisense not only retained its customers but also attracted new ones seeking enhanced viewing experiences.

Among the critical factors behind Hisense's ongoing success is its commitment to innovation. During the recent CES 2025 event, the company showcased its latest technological advancements, including the groundbreaking 116-inch TriChroma LED TV that features RGB Local Dimming Display Technology, along with the consumer-ready 136-inch MicroLED display. These innovations illustrate Hisense's ambition to redefine home entertainment, pushing the boundaries of technology to provide consumers with superior products.

David Gold, Vice President of Hisense International and President of Hisense Americas, emphasized that the company's success in 2024 stemmed from three foundational principles: passion, dedication, and innovation. "These key drivers have been instrumental in achieving our outstanding results throughout the year," he stated.

Hisense’s approach encompasses not just the development of ultra-high-definition displays but also leveraging artificial intelligence to create seamless and personalized viewer experiences. The company's efforts extend to energy-efficient solutions and immersive entertainment offerings, all aimed at providing tangible benefits to consumers while enhancing their lifestyle.

The collaboration with major sporting events has also played a pivotal role in maintaining and expanding Hisense's market share. By associating their brand with prominent events, Hisense increased visibility and consumer engagement, thus indirectly boosting sales and brand loyalty.

With its sights set on continuing this growth trajectory, Hisense remains dedicated to delivering unbeatable value and an enriching experience to its customers. The recent innovations are expected to elevate the viewing experience during the upcoming FIFA Club World Cup 2025™, illustrating Hisense's commitment to immersive entertainment.

Hisense's impressive footprint extends across more than 160 countries, capitalizing on a diverse array of multi-media goods and home appliances. The company's rise to the second position in global TV shipments, as noted by industry analyst Omdia, is a testament to its effective strategies and relentless pursuit of excellence in the consumer electronics landscape. As the company continues to redefine entertainment and lifestyle, consumers can look forward to even more exciting developments in the future.