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Knix® Launches MNTD™ – Elevating Men's Essentials

Toronto, November 11, 2025 – Knix®, an industry leader in intimate apparel, proudly announces the debut of its men's essentials brand, MNTD™. This innovative line aims to provide men with that fresh-out-of-the-shower feeling throughout the day. With a strong focus on fit, comfort, and advanced functional design, MNTD™ is set to revolutionize men’s basics that have long been taken for granted.

A New Standard in Men’s Essentials

Building on over a decade of expertise in women's intimate wear, the MNTD™ collection introduces advanced technologies like Mint Condition™ Anti-Odor, ultra-soft breathable fabrics, and the groundbreaking Pristine Pouch™. This unique design not only wicks away moisture but also prevents visibility through clothing. Unlike traditional men’s underwear, MNTD™ products promise no sagging, bunching, or riding up, while the t-shirts feature temperature regulating functionalities for all-day comfort.

Joanna Griffiths, Founder and President of Knix, states, “For the last 12 years, we have transformed the landscape of women’s intimates. After numerous requests and extensive prototyping, we recognized a significant opportunity to extend our innovations to men. Our aim is to offer products that not only look fantastic but also feel exceptional, keeping men at their best all day long.” With research indicating that 72% of women buy underwear for the men in their lives, the timing is perfect as they launch just before the holiday season.

Diverse Offerings to Suit Every Lifestyle

MNTD™ caters to a wide array of lifestyles, from everyday athletes seeking performance-driven fabrics with no-chafe fits to minimalists who prioritize top-notch basics that deliver both style and comfort. The initial collection includes a variety of everyday and active boxers, referred to as “Best Damn Tees™,” long-sleeve tops, and socks. Prices start at $22 CAD/USD for boxers when purchased in bundles and T-shirts at $50 CAD/USD. Available in sizes from S to XXL, the launch boasts a diverse selection of colours and styles to fit every taste.

This new line from Knix follows the opening of their first store in New York City, located at 242 Lafayette Street in SoHo, with further expansion plans for 2025 and beyond throughout North America. MNTD™ items will be accessible through wearmntd.com, Knix.com, and all Knix retail stores.

About MNTD™ and Knix

MNTD™ represents a fresh perspective on men’s essentials, created by Knix to address longstanding gaps in this category. Committed to innovation, comfort, and superior fit, MNTD™ provides essentials designed for active, on-the-go men who demand more from their everyday wear. The brand aims to deliver a level of comfort and confidence that users can rely on without compromise.

Knix was founded in 2013 by Joanna Griffiths and has since been at the forefront of redefining comfort in intimates. Known for innovations like leak-proof underwear and wireless support, Knix disrupts the norm with insightful designs that fuse functionality, comfort, and style. Their extensive line spans bras, swimwear, activewear, and shapewear, available in a wide range of sizes to promote inclusivity and diversity.

For further details, visit wearmntd.com or follow MNTD on social media @wearmntd. For more information about Knix, check out knix.com or their social media pages @knix and @ktbyknix.