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N.Avenue Club Report: Exploring Web3 in Consumer Goods

On September 18, 2025, N.Avenue Inc., headquartered in Minato, Tokyo, held the third roundtable of the third phase of its membership community, N.Avenue Club, highlighting the challenges and potential use cases of Web3 in the consumer goods sector. This event attracted over 200 corporate members, focusing on "Research," "Networking," and "PR" to foster Web3 business development among its members through an exclusive closed platform.

Overview of the Event

The roundtable, which ran from 4:00 PM to 6:30 PM JST, was conducted in a hybrid format, accommodating both in-person attendees and those joining remotely. With the theme of predicting new killer use cases in the trial-and-error phase of Web3 business development for consumer goods, the session featured notable guest speakers:

• - Yoichi Sekiguchi, Manager at Calbee's Future Labo CX Team
• - Rio “Popeye” Inaba, Chief Digital Innovation Officer at Suntory Holdings
• - Hironori Shirakura, Group Leader at Tokyu Land's Wellness Business Unit

These experts shared insights into their ongoing projects and the gradual implementation of Web3 technologies in consumer goods. Participants had the opportunity to engage directly with the presenters and discuss their experiences, resulting in a rich exchange of ideas and potential collaborations.

Participants’ Feedback

Participants shared their appreciation for the opportunity to hear from leading companies actively experimenting with Web3. One attendee mentioned, "Hearing tangible insights from cutting-edge companies provided a valuable opportunity. It appears that while the use cases for Web3 in consumer goods are still limited, there's a visible spirit of challenge among companies eager to adapt to consumer needs."

Another participant remarked on the networking opportunities available: "Interacting with speakers and fellow attendees was beneficial as we look towards future business development and co-creation opportunities."

Membership and Community Expansion

N.Avenue Club is currently accepting new corporate members for the third phase of its operation, running from July 2025 to June 2026. The community is recognized as Japan's largest Web3 business-focused network, based on an internal survey as of June 2025. The club conducts monthly roundtables that involve lectures on current topics followed by discussions among participating companies, aimed at deepening knowledge and expanding networks.

Membership is particularly targeted toward large companies with over 1,000 employees, and the annual membership fee starts at 1 million yen (excluding tax). Interested companies can apply through the designated form provided on the club's official website.

Membership Benefits

Members of N.Avenue Club can access several valuable resources:
1. Research: Dive deep into critical themes with lectures and Q&A sessions featuring guest experts, culminating in the distribution of summary reports.
2. Networking: Connect with key figures in Web3 through the industry-spanning gathering events and regular corporate introductions.
3. Public Relations: Elevate the visibility of member initiatives via community channels and through platforms like CoinDesk Japan, facilitating expanded reach and collaborative opportunities.

About N.Avenue Inc.

Founded on November 28, 2018, N.Avenue Inc. focuses on providing information services related to next-generation finance and economics. Its operational base is in Minato, Tokyo.

About CoinDesk Japan

CoinDesk Japan, the official Japanese version of the global blockchain and digital asset media platform CoinDesk, blends global insights with local perspectives to deliver credible next-generation finance and economic news to business professionals and investors.

For more information about N.Avenue Club and upcoming events, visit the official website: N.Avenue Club.
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