#USA #New York #Haircare #Nancy Twine #Soulstice

Nancy Twine Unveils Soulstice: A New Era in Haircare

Nancy Twine, a revered beauty entrepreneur, is making waves in the haircare industry once again with the launch of her new brand, Soulstice. This endeavor represents her return to a field where she previously achieved considerable success with her first company, Briogeo, which sold for a staggering nine figures to The Wella Company in 2022. With over ten years of experience under her belt, Twine's new project embodies her vision of merging high-performance haircare with intentional self-care.

Soulstice aims to provide elevated haircare options that maintain accessibility. With a price range between $18 to $26, the brand is designed for consumers who seek quality without exorbitant costs. At the core of Soulstice is the belief that haircare should be about more than just aesthetics; it is about nurturing oneself and engaging in self-care rituals that enhance daily life.

Twine’s passion for creating Soulstice is deeply rooted in her personal journey. The brand symbolizes a return to one's highest self, echoing the themes of growth and enlightenment found in the summer solstice. To Twine, haircare should be treated as a ritual, a moment to connect deeper with ourselves through thorough, meaningful practices. This perspective is neatly tied into the brand’s ethos of combining Science + Soul—offering clinically tested benefits through products that foster everyday intentional care.

In forming Soulstice, Twine recognized a significant gap in the haircare market, particularly as prestige products often come with high price tags. She felt that consumers were missing out on clinical-level performance in more accessible formulations. Influenced by her mother's background in science as a chemist and physician, Twine has taken a scientific approach to beauty, developing the VitaMega™ Complex, a unique blend involving Kakadu plum, inositol, and sacha inchi that aims to deliver hydration and overall hair health.

The launch collection features seven core products that address foundational haircare needs, intensive treatments, and styling options. Highlights include:

• - Moisture Muse™ Shampoo and Conditioner: These products work in tandem to cleanse and reinvigorate hair with much-needed moisture for softness and manageability.
• - Moisture Muse™ Leave-In Conditioning Spray: A light hydrator that also aids in detangling, perfect for daily use.
• - Buttersilk™ Restorative Mask: Specifically formulated for dry or damaged hair, this mask provides deep nourishment.
• - Wavelength™ Curl Defining Cream: This cream enhances the definition of curls while maintaining hydration, ensuring healthy-looking locks.
• - Base Layer™ Smoothing Cream: Designed to tame frizz and protect against heat, making styling easier and more effective.

Overall, each product is designed with a clinical focus while providing an enriched user experience that elevates daily haircare into a significant act of self-love.

Soulstice is poised for thoughtful growth, beginning as a direct-to-consumer brand, allowing for an intimate connection with its community before branching out into retail spaces. This strategy underlines Twine's commitment to creating an engaged consumer base that believes in the same principles of accessible, high-quality haircare.

With the launch of Soulstice, Nancy Twine embarks on a new chapter, enriched with the lessons learned from her past experiences. The journey signifies her vision of fostering self-care rituals that empower individuals through quality haircare. Soulstice products are currently available online at Soulstice.com.

In summary, Soulstice exemplifies what the future of haircare can look like—scientifically formulated, accessibility-driven products that emphasize personal connection and daily intentionality in care routines. Welcome to a new era of haircare under the guidance of Nancy Twine, where every detail is crafted with the consumer's highest self in mind.