Vpon Supports Launch of Osaka Tourism Data Hub for Strategic Marketing

Vpon Supports Launch of the Osaka Tourism Data Hub

Vpon, a leading digital solutions provider in Asia, has collaborated with the Osaka Tourism Board to launch the "Osaka Tourism Data Hub." This initiative aims to enhance strategic marketing efforts across the Osaka prefecture, which includes 43 cities and towns.

Establishing a New Data Framework for Tourism Marketing

The Osaka Tourism Data Hub has been designed as a data-driven marketing base that supports ongoing projects aimed at improving tourism policies in the region. The foundations of this initiative are built on using accommodation taxes to create an environment where data is available equally for all cities and towns, promoting sustainability and collaboration.

Addressing Common Challenges in Osaka's Tourism Sector

The 43 municipalities within Osaka face similar challenges in their marketing efforts:

- Difficulty in setting tourism KPIs and consistently monitoring policies
- Lack of continuity in policy implementation due to staff turnover
- Inability to extract actionable insights from gathered data
- Insufficient integration of data utilization into daily operations

To tackle these issues, Vpon has developed a “bottom-up” data utilization model based on both tourism policy theories and on-the-ground operations, which can be operationalized effectively.

Key Support Provided by Vpon

1. Standardization of Tourism KPIs and Dashboard Creation
Vpon established a common KPI framework that integrates essential data such as tourism expenditure, visitor demographics, behaviors before and during travel, and accommodation numbers. This infrastructure allows for straightforward comparisons between municipalities, annual trends, and target segment analyses.

2. Revamping the Data Hub for Direct Marketing Design
Enhancing the usability of data from mere observation to decision-making, Vpon ensured that the platform could be utilized seamlessly from the first year of staff engagement. By organizing survey data, external statistics, and location data systematically, the platform enables comprehensive planning and measurement of marketing strategies in a single process.

3. Comprehensive Training and Support Systems
To cater to varying skill levels among staff, Vpon implemented training programs, help desks, and online support. This structured support empowers municipalities to independently manage their marketing cycles.

Significance of the Project: A New Administrative DX Model

This project uniquely achieves:

- Development of a robust data framework
- Empowerment and training of operational personnel
- Effective utilization of accommodation taxes

It serves as a groundbreaking "Tourism DX Model" in Japan, particularly with its operational framework allowing seamless data sharing among municipalities funded by accommodation tax revenue—setting a precedent for digital transformation in local government nationwide.

Insights from Marketing Strategy Department

Takuki Makita, the head of the Marketing Strategy Department, commented on the significance of this initiative:
"The tourism policy in the Osaka region is undergoing a significant transformation through data-driven approaches. The launch of the Osaka Tourism Data Hub allows municipalities, regardless of their financial scale, to implement tourism strategies based on solid evidence. Utilizing accommodation taxes enables all municipalities to start on an equal footing, accelerating efforts to maximize regional attractions. We will continue promoting data-centric tourist site management to enhance the brand value of the entire region."

Future Outlook

Vpon is committed to supporting the 43 municipalities in Osaka to foster a self-sustaining tourism marketing ecosystem alongside the Osaka Tourism Board.

For inquiries regarding this project:
Vpon JAPAN Inc.
Contact Person: Ayuzawa
Email: [email protected]

About Vpon

Vpon is a premier cross-border DX company in Asia, leveraging proprietary AI technology and data to support cross-border business growth. The company’s mission—"Energizing the World with Japan's Charm"—focuses on inbound promotion and digital marketing solutions, collaborating with over 200 municipalities and private enterprises. Vpon also aims to generate a ¥50 trillion market for Cool Japan and hosts the "Cool Japan DX Summit."