#Japan #Tokyo #Shopping Campaign #Sumikko Gurashi #Odakyu

Odakyu Shopping Centers and Sumikko Gurashi Collaboration Campaign

From February 18 to March 29, 2026, eleven shopping centers along the Odakyu line will host the "Odakyu Shopping Centers x Sumikko Gurashi Shopping Campaign," in collaboration with San-X Co., Ltd., the creators of Sumikko Gurashi. This campaign aims to offer customers a comforting and healing experience in their daily lives.

Campaign Highlights

Throughout this special campaign, various events and exclusive products bearing the beloved characters of Sumikko Gurashi will be available. Customers can look forward to purchasing limited-edition items, enjoying character photography sessions, and utilizing photo spots that provide memorable moments during their shopping experiences.

Highlights of the campaign include:

• - The availability of collaboration-exclusive products at selected shops.
• - A promotion where customers can receive original illustrations on mesh pouches or eco-bags with their purchases.
• - A delightful sticker giveaway at participating restaurants for a limited time.

Exclusive Products

From March 2 to March 29, 2026, eight selected stores will exclusively sell Sumikko Gurashi collaboration products. Notable items include:
1. Hibiya Kadan/Hibiya-Kadan Style (Florist)
- Mini Bouquet (Sumikko Gurashi Design) - ¥1,870 (including tax) - Limited to 300 pieces
- Shushu-Full (Hair accessory) - ¥3,300 (including tax) - Limited to 200 pieces
2. Maruyamaen (Tea Store)
- Japanese Tea Tea Bag Assortment (Sumikko Gurashi Collaboration) - ¥918 (including tax) - Limited to 800 bags
3. Café E'PRONTO
- Sumikko Gurashi Latte - ¥660 (including tax) - Limited to 600 cups
4. Doutor Coffee
- White Mousse Cake - ¥900 (including tax) - Limited to 210 pieces

Additionally, select bookstores and stationery shops will feature a special corner displaying Sumikko Gurashi items from March 2 to March 29, ensuring a full immersion into this adorable theme.

Benefits and Giveaways

Beginning on February 18, 2026, every customer spending over ¥3,000 at participating stores will receive original Sumikko Gurashi novelty items. The first 2,000 will be presented with an eco-bag, while the next batch will get a mesh pouch. For dining at selected restaurants from March 16 to March 29, diners can earn unique Sumikko Gurashi stickers while supplies last.

Special Events

Four shopping centers will host exclusive character photography events featuring Sumikko Gurashi, where fans can join beloved characters for fun photo opportunities on specific dates, requiring a reservation to participate. This project emphasizes the essential goal of creating enjoyable experiences and memories for everyone involved.

Participating Shopping Centers

The campaign takes place across eleven exciting shopping centers:

• - Shinjuku Flags
• - Shinjuku Southern Terrace
• - Shinjuku West Exit HALC
• - Odakyu Ace
• - Kyodo Corti
• - Seijo Corti
• - Shin-Yurigaoka Elm Road
• - Sagami-Ono Station Square
• - Vina Walk
• - Hon-Atsugi Mill Road
• - ODAKYU Shonan GATE

Do note the campaign offers may differ by location, so it's advisable to check the special campaign site for the latest updates.

About Sumikko Gurashi

Launched in 2012 with the tagline "This is where I feel at ease," Sumikko Gurashi represents a collection of characters that resonate deeply with the Japanese idea of comfort. Each character has unique quirks that make them both charming and relatable, reflecting the diverse dynamics of human emotions.

For more information, check out the campaign's special site at Odakyu SC or follow Sumikko Gurashi on Twitter to stay updated on character releases and events.

Join us for this delightful campaign and experience a unique shopping trip filled with fun and comfort, alongside the lovable Sumikko Gurashi characters!