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Transforming Cinema with RealD and CJ 4DPLEX

The cinematic landscape is set to undergo a significant transformation as RealD, renowned for its cutting-edge 3D cinema technology, has announced a strategic partnership with CJ 4DPLEX, the creators of the groundbreaking SCREENX format. This collaboration aims to enhance the moviegoing experience by integrating RealD 3D viewing into the immersive 270-degree SCREENX auditoriums, offering an unprecedented level of visual engagement for audiences worldwide.

A New Era of Theatrical Experiences

Scheduled for rapid expansion, especially in Regal Cinemas, this integration arrives just in time for the highly anticipated release of "Avatar: Fire and Ash" on December 19, 2025. With this collaboration, movie enthusiasts can expect an unmatched viewing experience that captures the essence of filmmakers' vision while also engaging audiences at a deeper emotional level.

Elizabeth Frank, CEO of RealD, emphasized the synergy between these two powerhouse organizations, stating, "We share a passion for innovation and a belief in the theatrical experience's power. Integrating RealD 3D into SCREENX creates something truly extraordinary, allowing audiences to dive into more expansive visuals and deeper storytelling." The collaboration is seen as the next evolution in cinematic presentation, where every detail is framed in exquisite depth and clarity.

Expanding the Filmmakers' Canvas

The unique combination of RealD's industry-leading 3D technology with the panoramic visuals offered by SCREENX redefines what filmmakers can do on screen. ScreenX's ability to extend the action beyond the main screen to sidewalls invites viewers to become part of the narrative like never before. According to Don Savant, CEO of CJ 4DPLEX America, this partnership is all about pushing the boundaries of cinematic storytelling and enhancing the immersive experience for audiences.

"SCREENX was designed to bring audiences deeper into movies, and merging it with RealD's exceptional 3D technology will redefine immersion in cinema," Savant noted. The result is a richer experience where visuals are not just seen but felt, embodying the essence of the storyline.

The Commitment of Regal Cinemas

Eduardo Acuna, CEO of Regal Cinemas, conveyed the company’s commitment to continuously innovating the moviegoing experience, saying, "This partnership elevates our successful SCREENX offerings to new heights. RealD 3D coupled with SCREENX provides Regal movie fans an experience unmatched by any home entertainment system. It’s a revolutionary way to immerse oneself in storytelling." Tickets for this new experience are already available for purchase on the Regal website, enabling audiences to secure their spots for the upcoming feature film.

About RealD and CJ 4DPLEX

Founded in Louisville, Colorado, RealD has equipped over 27,000 screens worldwide with its patented systems, known for delivering ultra-bright and crystal-clear visuals. CJ 4DPLEX, headquartered in Seoul, South Korea, has been redefining the cinematic experience with its SCREENX format, which is now featured in more than 400 auditoriums globally.

As the film industry evolves, collaborations like that of RealD and CJ 4DPLEX showcase a promising future for theatrical experiences, ensuring that audiences remain captivated by the stories told on the silver screen. As the countdown to "Avatar: Fire and Ash" begins, excitement builds for this innovative leap in film presentation, paving the way for what lies ahead in the world of cinema.