Experience the Fall Flavor: Limited Edition Yellow Bear Cake with Anno Sweet Potato

Discover the Taste of Fall with the Yellow Bear Cake

Starting from October 8, 2025, the BUNMEIDO Congali store in Isetan Shinjuku is launching a delightful seasonal treat, the Yellow Bear Cake filled with Anno Sweet Potato. This limited edition cake will be available until November 18, 2025, every day starting at 3 PM.

A Flavorful Experience

The Yellow Bear Cake is crafted using high-quality Anno Sweet Potatoes from Tanegashima, Kagoshima Prefecture. This cake is unique due to its rich filling that bursts with the sweet aroma of Anno Sweet Potatoes. Upon the first bite, expect a velvety filling paired with a slightly chewy dough, offering a beautiful combination of flavors and textures. The sweet yet refined taste of Anno Sweet Potatoes is beautifully showcased in this delightful dessert.

The exterior of the cake is made with a special blend of rice flour and tapioca flour, which gives the bear a soft, chewy texture. The pastel yellow hue represents the gentle sweetness of the Anno Sweet Potato filling, enhancing the overall presentation of this charming treat.

As you enjoy the Yellow Bear Cake, take a moment to relax and savor your afternoon snack. This delectable dessert is perfect for a cozy break.

More Seasonal Delights

In addition to the Yellow Bear Cake, BUNMEIDO features a variety of seasonal variations throughout the year. Beyond the year-round red bean paste bear cakes, the store also offers:

- Spring: Pink Cherry Blossom Bear Cake
- Summer: White Pineapple Bear Cake
- Winter: Black Kinako and Black Syrup Bear Cake

Each seasonal treat brings its own unique flavor, with the Yellow Bear Cake being the delightful addition for Fall 2025.

The Bear Cake Legacy

The beloved Bear Cake is inspired by the long-running commercial series BUNMEIDO's Mame Theatre, which has aired since 1962. The Bear Cake is reminiscent of the adorable bear character appearing in the ads, brought to life as a delightful cake figure. Inside lies a smooth, sweet red bean filling, making each cake not only an iconic treat but also a nostalgic experience.

The charming face of the bear, with its round eyes and cute ears, adds to its appeal, making it a nostalgic favorite for many. Since its creation, it has become synonymous with BUNMEIDO. Furthermore, the popular phrase “Kasutera ichiban, denwa wa niban, sanji no oyatsu wa BUNMEIDO” reminds customers that these cakes are available every day from 3 PM.

This Autumn, we recommend trying both the new Yellow Bear Cake filled with Anno Sweet Potato and the traditional red bean paste bear cake for a delightful comparison of flavors.

Product Information

- Yellow Bear Cake filled with Anno Sweet Potato:

1 piece: 200 JPY (tax included: 216 JPY)
5 pieces: 1,000 JPY (tax included: 1,080 JPY)

- Sales Period: October 8, 2025 - November 18, 2025
- Sales Start Time: Every day from 3 PM

Please note that this product will only be available while supplies last, and purchasing limits may apply.

Store Information

BUNMEIDO Congali:
Located inside Isetan Shinjuku, Basement Level 1, 3-14-1 Shinjuku, Tokyo
Business Hours: 10 AM - 8 PM
Please check for possible changes in operating hours.

For inquiries regarding products, please contact:
Customer Service: 0120-400-002
*Available from 10 AM to 5 PM (except weekends, public holidays, and year-end/new year).