#Japan #Tokyo #Kirin Good Ale #Haruka Ayase #Good Ale Japan

Kirin's Revolutionary New Brand - 'Kirin Good Ale'

On October 7, Kirin Beer Co., led by President Hideki Horiguchi, is set to launch its groundbreaking new beer, 'Kirin Good Ale.' This innovative brew aims to not only delight beer enthusiasts but also contribute to a brighter future for Japan. Kirin Good Ale will succeed the iconic 'Kirin Ichiban' and 'Kirin Beer Hare Kaze' as the next-generation standard beer from Kirin.

The underlying philosophy of this new product is to harness the power of beer to spread happiness across Japan. The slogan, "Hirogare, Shiawase no Ale," translates to "Let the Cheers of Happiness Spread." This initiative, called 'Good Ale Japan,' collaborates with local governments across all 47 prefectures, utilizing a portion of sales to energize communities and foster connections among people.

Actor Haruka Ayase, who shares Kirin's vision of brightening Japan through beer, has been appointed as the brand leader for Kirin Good Ale. Ayase expressed her passion in a new commercial, airing nationwide starting September 22, in which she emphasizes the joy of drinking together and making connections.

To showcase her commitment beyond the commercial, Ayase also took part in managing the 'Hoshizora Film Festival' in her hometown of Hiroshima. A special documentary featuring her experience will be released on Prime Video on October 7, illustrating her dedication to the project's objectives.

In an exclusive interview, Ayase shared her enthusiasm for Kirin Good Ale and its vibrant packaging, describing it as visually appealing and full of energy. She highlighted the fruity flavor of the beer, which evokes a sense of joy, making it a delightful experience for consumers.

Moreover, she remarked on the significance of 'Good Ale Japan,' emphasizing the importance of building connections within communities. Her visit to Hiroshima allowed her to witness firsthand the local efforts to create uplifting events, reinforcing the idea that purchasing Kirin Good Ale contributes positively to these initiatives.

Reflecting on the concept that beer can unite people, Ayase stated, "Whether drinking alone or with family and friends, beer brings smiles and joy." She envisions Kirin Good Ale as a beverage capable of fostering these joyful moments among people across Japan.

Haruka Ayase hopes to continue supporting the regional efforts associated with Kirin Good Ale over the coming years. She expressed her eagerness to connect with those dedicated to enhancing their communities, thereby enriching the experiences of local residents.

In her closing remarks, she encouraged viewers to embrace Kirin Good Ale as not just a refreshing drink, but a means of sending cheers to local heroes working hard to brighten their neighborhoods. With this new beer, she believes consumers will not only savor the taste but also actively participate in uplifting their communities.

Overview of Kirin Good Ale

Kirin Good Ale not only captivates with its packaging but also boasts a rich flavor profile that combines fruity notes with a satisfying aftertaste.

Key Features:

• - Special Ingredients: Utilizes Cryo Hop® technology to enhance the fruity character of the beer.
• - Crafting Method: The Bright Aroma Method is implemented to ensure a pure hop flavor without unwanted bitterness.
• - Type: This ale type beer diverges from traditional lager beers by employing top-fermenting yeast for a unique taste.

Packaging Design:

A modern design featuring an orange hue symbolizes brightness and cheer, prominently displaying the mythical Kirin.

With Kirin Good Ale, you don’t just enjoy a refreshing beer; you also support initiatives that connect people and enrich communities across Japan. Enjoy a drink that promotes happiness and health in a remarkable new way.