#Japan #Tokyo #Opt #LPO Award #LeanGo

Opt Achieves Remarkable Recognition at LPO AWARD 2025

Opt, a forward-thinking company established with the mission of "creating new value to drive industry transformation and address social issues," has successfully clinched the prestigious Gold award at the "LPO AWARD FIRST HALF OF 2025" for the second consecutive term. This recognition, awarded by LeanGo to enterprises that excel in Landing Page Optimization (LPO), underscores Opt's commitment to enhance customer business growth through innovative LTV Marketing strategies.

What is LPO AWARD?

The LPO AWARD is the first and only acknowledgment system in Japan specifically designed to celebrate outstanding activities and achievements in the field of Landing Page and website improvements. Its primary goal is to expand the horizons of the LPO methodology and invigorate the marketing industry. Companies that showcase exemplary performance while addressing market needs are honored in this unique award system. Opt was evaluated based on two criteria: performance improvement, which is reflected through quantitative and qualitative results, and market enlightenment, which focuses on uniqueness and replicability, both of which they successfully cleared to earn the Gold award.

Opt's LPO Consulting Service: CommitCVR

Among the reasons for this prestigious award is Opt's innovative consulting service known as "CommitCVR." The service aims to improve conversion rates (CVR) for clients by offering comprehensive support across various aspects. Utilizing AI tools, the service goes beyond superficial LPO that focuses solely on first views, content, and CTAs (Calls to Action). It encompasses a holistic management approach that includes UI/UX elements like page loading speed and web interactions to ensure a superior user experience. The recognition of this service's effectiveness played a significant role in them being awarded Gold at the LPO AWARD.

Future Endeavors

Opt is dedicated to advancing innovative service development while remaining mindful of consumer privacy. They plan to leverage data utilization technologies and the latest advancements in generative AI, aiming to push the envelope in the marketing landscape.

About Life Time Value Marketing (LTVM)

LTVM, standing for Life Time Value Marketing, redefines how customer relationships can be viewed. Traditionally, LTV has been focused on the profit a company can derive from a customer over time, primarily from a business-centric perspective. However, at Opt, LTVM shifts this focus to a more consumer-oriented perspective, emphasizing an understanding of end-users and fostering deeper relationships for sustained growth. By centering their efforts on delivering genuine value to customers, Opt's goal is to ensure long-term business success for client companies.

Company Overview: Opt

Founded on April 1, 2015, with a capital of 100 million yen, Opt has positioned itself as a growth leader in the industry, aiming to drive transformation through a deep understanding of its customers and their end users. The company operates from its headquarters in Chiyoda, Tokyo, under the leadership of CEO Daisuke Kanazawa.

• - Business Focus: Marketing Services
• - Website: Opt Official Site

About LeanGo

LeanGo is a marketing firm known for its rapid PDCA (Plan-Do-Check-Act) cycles, aiming to optimize various phases of operations and significantly achieve client requests in a short time. The firm is committed to transforming abstract ideas into practical, continuous improvements. They also develop and provide a full-funnel marketing tool named DEJAM.

Conclusion

Opt's recent achievement at the LPO AWARD highlights its significant contributions to transforming the marketing landscape through innovative practices and consumer-centric strategies, ensuring that the company remains a key player in the industry as it moves forward into a rapidly evolving digital marketplace.