Data Axle Earns Recognition as a Leading B2B Intent Data Provider in Analyst Report
Data Axle is reinforcing its reputation as a leading data solutions provider after being acknowledged in a recent analyst report by Forrester. The report, titled The Forrester Wave™ Intent Data Providers for B2B in Q1 2025, evaluated a total of 15 different data providers based on 21 criteria, including current offerings, strategic vision, and user feedback. Data Axle stood out among competitors due to its innovative methodology for data collection and its comprehensive approach that caters to both B2B and B2C markets.
In the assessment, Data Axle received the highest scores across six critical categories: volume of signals, diverse collection methodologies, data security and compliance, identity resolution, predictions of buying groups, and its partner ecosystem. The report highlighted that Data Axle operates a unique individual identity graph, making it an exceptional player in the data provider landscape. This distinctive infrastructure allows for accurate predictions of buying groups and significantly enhances campaign execution capabilities.
The company's commitment to providing high-quality, privacy-compliant intent solutions was reaffirmed by its CEO, Andrew Frawley, who stated that Forrester's recognition underscores Data Axle's leadership in the sector. He emphasized that ongoing investments in identity resolution, data depth, and smooth integrations enable businesses to transform intent signals into actionable insights, ensuring meaningful engagement with their target demographic.
Clients can leverage Data Axle’s extensive intelligence through various platforms, notably Salesgenie, which serves as a robust tool for prospecting and lead generation across diverse business sizes. The integration capabilities with CRM and marketing automation platforms also allow businesses streamlined access to critical data. In addition, Data Axle's Audience360® platform acts as an extensive data management solution that incorporates datasets from both zero and third-party sources, thus enhancing the targeting precision in advertising and marketing technologies.
The Forrester report commended Data Axle on its strong identity resolution capabilities and adherence to data compliance practices, essential qualities for a comprehensive data service provider. Previously, Data Axle earned recognition as a leader in The Forrester Wave™ Marketing and Sales Data Providers for B2B, conducted in Q1 of 2024. Through its extensive network of partners in technology and marketing, Data Axle allows businesses easy access to enhance and utilize both zero and third-party data within their preferred ecosystems.
Moreover, Data Axle distinguishes itself with a fully managed service approach to intent-driven marketing. Its specialty in designing and executing customized Account-Based Marketing (ABM) and lead generation campaigns greatly assists businesses in connecting more effectively with high-intent prospects.
In testimony to the impact of Data Axle's data solutions, Aaron Shupert, AVP of Business Intelligence at Hibu, expressed how integral the insights received from Data Axle are for refining targeting efforts and reaching appropriate businesses aligned with their value proposition. With a legacy spanning over 50 years, Data Axle is a reliable partner for businesses requiring insights to identify, connect, and engage with their audiences. Their array of solutions includes proprietary databases, intent data, and comprehensive marketing execution services.
For additional details regarding Data Axle's intent data solutions and to read the full Forrester Wave™ report, visiting their website is recommended.
About Data Axle: A leader in data solutions, Data Axle assists in forging meaningful connections between businesses and individuals. Through the innovative use of data, AI, and technology, it crafts authentic, personalized experiences aimed at improving the overall business performance of its clients. For more than half a century, Data Axle has built a reputation for delivering groundbreaking B2B and B2C solutions and excellent service. For further information, visit www.data-axle.com.
In the assessment, Data Axle received the highest scores across six critical categories: volume of signals, diverse collection methodologies, data security and compliance, identity resolution, predictions of buying groups, and its partner ecosystem. The report highlighted that Data Axle operates a unique individual identity graph, making it an exceptional player in the data provider landscape. This distinctive infrastructure allows for accurate predictions of buying groups and significantly enhances campaign execution capabilities.
The company's commitment to providing high-quality, privacy-compliant intent solutions was reaffirmed by its CEO, Andrew Frawley, who stated that Forrester's recognition underscores Data Axle's leadership in the sector. He emphasized that ongoing investments in identity resolution, data depth, and smooth integrations enable businesses to transform intent signals into actionable insights, ensuring meaningful engagement with their target demographic.
Clients can leverage Data Axle’s extensive intelligence through various platforms, notably Salesgenie, which serves as a robust tool for prospecting and lead generation across diverse business sizes. The integration capabilities with CRM and marketing automation platforms also allow businesses streamlined access to critical data. In addition, Data Axle's Audience360® platform acts as an extensive data management solution that incorporates datasets from both zero and third-party sources, thus enhancing the targeting precision in advertising and marketing technologies.
The Forrester report commended Data Axle on its strong identity resolution capabilities and adherence to data compliance practices, essential qualities for a comprehensive data service provider. Previously, Data Axle earned recognition as a leader in The Forrester Wave™ Marketing and Sales Data Providers for B2B, conducted in Q1 of 2024. Through its extensive network of partners in technology and marketing, Data Axle allows businesses easy access to enhance and utilize both zero and third-party data within their preferred ecosystems.
Moreover, Data Axle distinguishes itself with a fully managed service approach to intent-driven marketing. Its specialty in designing and executing customized Account-Based Marketing (ABM) and lead generation campaigns greatly assists businesses in connecting more effectively with high-intent prospects.
In testimony to the impact of Data Axle's data solutions, Aaron Shupert, AVP of Business Intelligence at Hibu, expressed how integral the insights received from Data Axle are for refining targeting efforts and reaching appropriate businesses aligned with their value proposition. With a legacy spanning over 50 years, Data Axle is a reliable partner for businesses requiring insights to identify, connect, and engage with their audiences. Their array of solutions includes proprietary databases, intent data, and comprehensive marketing execution services.
For additional details regarding Data Axle's intent data solutions and to read the full Forrester Wave™ report, visiting their website is recommended.
About Data Axle: A leader in data solutions, Data Axle assists in forging meaningful connections between businesses and individuals. Through the innovative use of data, AI, and technology, it crafts authentic, personalized experiences aimed at improving the overall business performance of its clients. For more than half a century, Data Axle has built a reputation for delivering groundbreaking B2B and B2C solutions and excellent service. For further information, visit www.data-axle.com.
Topics Business Technology）
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