#Japan #Tokyo #Air Conditioning #consumer survey #Zero Accel

Insights from Recent Air Conditioning Cleaning Promotions Survey

Recently, a unique survey conducted by "Ouchi ni Pro" delved into what potential customers consider most attractive about promotions for first-time air conditioning cleaning services. The results reveal significant insights into consumer preferences and the factors that influence decision-making in this industry.

Key Findings from the Survey

The survey was designed to gather valuable data on initial promotions related to air conditioning cleaning to enhance offerings for clients experiencing issues with their systems. Here are the highlights:

Promotions that Attract Attention

Among the respondents, an overwhelming preference for a discount on service fees emerged as the most appealing promotion, with a significant number expressing interest particularly in a 20-30% discount. This tier of savings garners the most attention and is viewed favorably compared to other promotional strategies.

Importance of Transparency

When it comes to first-time services, transparency plays a crucial role. Most participants showed a desire for assurance that no additional fees would arise after the initial quote. This assurance significantly impacts consumers’ peace of mind, making it a pivotal point in the decision-making process.

The Weight of Promotions in Decision Making

Nearly 80% of respondents indicated that the absence or presence of initial promotional offers could sway their decision to engage an air conditioning cleaning service. This statistic underscores the vital role promotions play in customer acquisition and retention.

The Survey Process

To attain these insights, “Ouchi ni Pro” leveraged Crowdworks for conducting the survey that included 100 participants evenly split between genders (42 men and 57 women, with one non-response). The survey was executed via online research in November 2025, specifically targeting consumers in Japan.

Preferences for First-Time Cleaning Promotions

Inquiring about the types of promotions that would attract first-time customers, the survey asked:

• - What type of initial benefit appeals to you the most?

- Discount: 70
- Multiple Bookings Discount: 17
- Free Additional Services: 3
- Next Visit Discount: 2
- Gifts (like vouchers): 6
- Uninterested in Promotions: 2

Ideal Discount Amounts

The survey also looked at discount thresholds that might prompt customers to explore air conditioning cleaning services:

• - Around 1,000 yen: 6
• - Around 2,000 yen: 31
• - 20-30% Discount: 46
• - Half-Price Offers: 13
• - Preference for Assurance Over Discounts: 4

Desired Follow-Up Services

Participants were also asked about the follow-up services they would appreciate when using air conditioning cleaning for the first time:

• - Timely Responses: 22
• - Post-Service Guarantee: 73
• - Before-and-After Explanations: 36
• - Maintenance Instructions: 43
• - No Specific Needs: 4

Concerns and Assurances

When it comes to initial service requests, the participants expressed their primary concern over possible unexpected costs:

• - No Additional Fees Post-Quote: 54
• - Other concerns also included the need for guarantees on aftercare and the qualifications of the staff involved.

Conclusion

The survey from "Ouchi ni Pro" clearly illustrates consumer values in the air conditioning cleaning industry. With the preference for discounts and the necessity for transparency, these findings can guide businesses in tailoring their offerings to better meet customer expectations. As “Ouchi ni Pro” continues to expand its services across Japan, understanding customer needs becomes increasingly essential for building trust and securing new clients.

About Ouchi ni Pro

“Ouchi ni Pro” is a reputable platform facilitating comparisons and reservations for various household services, allowing consumers to select trusted professionals efficiently. Offering over 4,000 skilled contractors across diverse service areas, it efficiently aids users in decision-making based on user reviews, price points, and service content, fostering a trustworthy hiring environment.

For more information, visit: Ouchi ni Pro