Starbird's Remarkable Growth in 2024: Expansion, Innovation, and Community Focus

Starbird's Record-Breaking Year in 2024

Starbird, the fast food industry's innovative leader known for its super-premium crispy chicken, celebrated a remarkable year in 2024, achieving unprecedented growth and success while maintaining a strong focus on community engagement. As the brand transitions from a local Californian gem to a national contender, its focus on quality, innovation, and responsibility has truly set it apart.

In 2024, Starbird closed the year with record-breaking sales. CEO and Founder Aaron Noveshen expressed pride in the achievements, stating, "Our journey this year has been truly remarkable. We expanded across California with exceptional openings and laid the groundwork for future growth in critical markets throughout the U.S." Starbird saw a significant 60% increase in its corporate footprint by inaugurating five brand new locations in notable Californian cities such as Cupertino, Pleasanton, Palo Alto, South San Francisco, and Marina Del Rey.

In addition to enhancing their operational presence, Starbird entered franchise agreements for more than 30 new locations across major U.S. markets like Chicago, Denver, Seattle, and Salt Lake City. The company ended 2024 with a workforce of 491 restaurant employees and 16 corporate staff, effectively setting a solid foundation for robust growth in the upcoming year.

Financially, Starbird's momentum translated into impressive overall achievements. The company recorded an 8.1% growth in same-store restaurant sales, reflecting the brand’s investment in enhancing customer experiences. Furthermore, the brand's loyalty program expanded dramatically, bringing in 72,500 new members, while catering sales rose an impressive 60% year-on-year—now accounting for 6% of total sales, showcasing the demand for Starbird's desirable offerings.

To drive engagement and innovation, Starbird rolled out creative Limited Time Offers (LTOs), such as the Cali Gold BBQ Menu, the Summer of Salads Menu, and the delicious Banh Mi Lineup— each highlighted by Starbird's signature crispy chicken and premium ingredients.

Community impact remains integral to Starbird's ethos. The brand has continued its commitment through initiatives like GiftAMeal and Teacher Appreciation Month, donating thousands of meals to local organizations, including the LA Regional Food Bank and the SF-Marin Food Bank. In a heartwarming gesture, Starbird donated over 3,500 meals during Teacher Appreciation Month, cementing the brand's role as a cherished community partner.

Starbird's 2024 achievements were recognized through various accolades, including being named in Fast Casual's Top 100 Movers and Shakers for the eighth consecutive year and receiving recognition in Restaurant Business/Technomics Future 50 Rankings. Additionally, the brand gained national acclaim through Food & Wine Magazine’s selection of "Top 10 Airports for Food and Drink, According to Experts."

To further support its franchise development, Starbird welcomed Brian Carmichall as Vice President of Business Development, an expert with extensive experience in franchise growth at renowned brands such as Dunkin' and El Pollo Loco. His involvement is expected to advance Starbird’s expansion efforts as the brand continues to secure exciting new opportunities across various markets.

Starbird is actively looking for qualified multi-unit operators for franchise opportunities in key markets across the U.S. Successful applicants should have significant restaurant experience and financial capabilities. The investment for traditional and non-traditional units is set between approximately $1.1 million to $1.5 million, indicating Starbird’s focus on attracting seasoned partners eager to contribute to the brand’s vision of a super-premium fast-food experience.

In summary, 2024 was a stellar year for Starbird, marked by impressive growth, innovative product offerings, and a steadfast commitment to community service. Looking forward, the brand is poised for further success as it plans to expand its reach, innovate its offerings, and foster stronger community ties in 2025 and beyond.