#Japan #Tokyo #Boutique #Aoyama Grand Hotel #Keiji Kaneko

THE AOYAMA GRAND HOTEL and BOUTIQUE Collaboration

In the heart of Aoyama, a vibrant cultural hub of fashion, art, and architecture, a new collaboration has taken shape. THE AOYAMA GRAND HOTEL, operated by Plan・Do・See and epitomized by its unique concept of a stylish hotel reminiscent of vintage apartments, has teamed up with BOUTIQUE, a select shop curated by acclaimed fashion director Keiji Kaneko. This partnership seeks to celebrate and reinterpret Aoyama's rich cultural narrative through exclusive merchandise.

The Background of Collaboration

Aoyama’s Cultural Significance

Built on the grounds of the former Belcomons, THE AOYAMA GRAND HOTEL is a nod to the cultural crossroads of Aoyama during the dynamic 1970s and 80s. The hotel reimagines the ambiance of this era, incorporating design elements and interior styles that reflect the artistic spirit of the community. With a philosophy that champions the idea of living in a vintage mansion, it offers an atmosphere that is both nostalgic and contemporary.

Boutique by Keiji Kaneko

Within walking distance from the hotel lies BOUTIQUE, a unique select shop helmed by Keiji Kaneko. This boutique occupies a charming corner of a vintage building, embodying the essence of curated passion with its motto, "It’s our tiny store." Each item reflects Kaneko's discerning eye and commitment to showcasing only those pieces that resonate deeply with him and his vision.

About Keiji Kaneko

Born in 1973, Kaneko began his career as a buyer at EDIFICE before establishing L’ECHOPPE. He has since diversified his artistic footprint, becoming a consultant for various brands while opening his own shop, BOUTIQUE, in 2023. His work exemplifies a keen understanding of fashion's evolving landscape.

“It’s Our Tiny Hotel” - The Collection of Tote Bags

In this collaboration, the boutique’s philosophy has been translated into the hotel experience through four distinct tote bag designs, aptly titled “It’s our tiny hotel.” Each tote signifies versatility for guests, perfectly complementing various scenarios:

• - Taking strolls through the picturesque streets of Aoyama.
• - Visiting nearby markets or the hotel restaurant.
• - Handling those extra souvenirs when luggage space runs low.

The collection features:

• - SMALL size (ideal for casual outings)
• - A4 TOTE size (perfect for everyday needs)
• - LARGE size (for day trips)
• - X-LARGE size (great for shopping sprees)

Designed to be simple yet stylish, these totes seamlessly blend into everyday life, allowing guests to take a piece of their hotel experience home with them. Available for purchase from the guest room closets or via the hotel’s official online store, these bags offer an exclusive touch to one’s stay.

Experiencing Aoyama Through “Our Neighborhood”

THE AOYAMA GRAND HOTEL aims to serve not just as a place to sleep but as a hub for experiencing the essence of Aoyama. The hotel connects guests to the local vibe by providing a curated list of neighboring shops that embody the spirit of Aoyama, transcending mere tourism to offer a glimpse into daily life in this eclectic district. The collaboration with BOUTIQUE is a testament to this vision, enhancing the authentic guest experience amid local culture.

Hotel Information

THE AOYAMA GRAND HOTEL
Location: 2-14-4 Kita-Aoyama, Minato City, Tokyo, Japan
Website: https://aoyamagrand.com
Instagram: @aoyamagrand
For inquiries regarding tote purchases, contact: [email protected]
Media inquiries can be directed to: [email protected] (Contact: Reina Matsuo)