Dossier Announces National Retail Expansion at Target Stores Across the U.S.

Dossier's Exciting Expansion into Target Stores

Dossier, the pioneering perfume house designed for a new generation, has made a significant leap in retail presence by launching its products in Target, one of the largest retail chains in the U.S. Starting this September, fragrance lovers can find select Dossier bestsellers and exclusive new launches available at participating Target locations and on Target.com.

Dossier's founder and CEO, Sergio Tache, expressed enthusiasm about this new partnership, stating, "Target has long been a go-to destination for beauty shoppers, and we're excited to bring our perfumes to its beauty aisles. While we've been wildly successful online, customers have asked for more physical locations to experience our scents in person. Now, loyal Dossier customers can find our best-sellers at Target, and new customers can discover our wide assortment of scents while shopping for their favorite beauty products." This collaboration signifies a pivotal moment for Dossier, blending the allure of premium fragrances with the accessibility of a mainstream retail giant.

Featured Products

Among the notable offerings at Target are Dossier's Impressions collection, which includes perfumes inspired by some of the biggest names in the luxury fragrance industry. Additionally, shoppers will have the exclusive opportunity to purchase ‘It Factor,’ a newly launched fragrance that has rapidly gained popularity. This particular scent is designed to encapsulate a unique sense of charm and presence, making it a must-try for anyone looking to elevate their fragrance game.

The ‘It Factor’ fragrance campaign breaks new ground for Dossier by featuring popular influencers as representatives of the brand. Celebrated musician Landon Barker and social media icon Kennedy Eurich have been selected to embody the essence and creativity behind the fragrance, showcasing a blend of style, self-expression, and digital innovation. This approach aims to resonate with a younger audience that values authenticity in their beauty products.

In-Store Experience

Dossier will have a prominent presence within Target stores, showcasing their brand through captivating end caps and feature displays from September through February 2026. Following this period, Dossier fragrance products will transition into Target's standard beauty fixture locations. Additionally, as the holiday season approaches, Dossier will release special assortments, including a delightful Holiday Advent Calendar, which is anticipated to hit the shelves by early November.

For customers eager to stay updated on Dossier’s latest offerings and releases, they are encouraged to explore their retail updates by visiting Dossier.co and following the brand on Instagram @dossierperfumes. This expansion marks a continuation of Dossier's mission to make elevated fragrances accessible to everyone.

About Dossier

Dossier prides itself on its commitment to quality and craftsmanship in fragrance production, creating all of its products in Grasse, France, a location renowned for its perfumery heritage. The brand focuses on sustainability, utilizing clean, non-toxic ingredients in their creations. Dossier offers three main collections: Dossier Originals featuring exclusive in-house scents, Dossier Impressions inspired by luxury perfumes, and Dossier Home, which includes candles and room diffusers that embody similar fragrant elegance.

As Dossier embarks on this new chapter by partnering with Target, the perfume house reinforces its dedication to innovation, quality, and accessibility in the world of fragrance.