MySize Enhances Its Fashion Tech Strategy through ShoeSize.Me Acquisition

MySize Expands Its Leadership in Fashion Tech with Strategic Acquisition

MySize, Inc. (NASDAQ: MYSZ), a prominent player in AI-driven measurement and fashion technology solutions, has further solidified its position in the market by acquiring ShoeSize.Me, a European pioneer in AI-powered footwear size recommendations. This strategic move demonstrates MySize's commitment to enhancing its Naiz Fit platform and illustrates its ambition to effectively address customer challenges related to sizing and fit in both apparel and footwear.

The Acquisition Recap

On September 11, 2025, MySize announced that it had finalized the acquisition of ShoeSize.Me as a part of a broader roll-up strategy aimed at expanding its B2B technology portfolio. The acquisition, structured mainly as a share transaction, showcases the company’s ability to maintain a healthy cash position while pursuing growth. With a robust clientele of over 20 fashion retailers predominantly in Central Europe, ShoeSize.Me's integration into MySize’s operational framework signifies the first comprehensive solution addressing both apparel and footwear sizing issues.

ShoeSize.Me boasts noteworthy clients, including the Alshaya Group, a partner of Foot Locker in the Middle East, and is projected to exceed €0.5 million in SaaS revenues by 2025 with its innovative ShoeAI solution. This sophisticated tool provides retailers with accurate footwear sizing recommendations, effectively reducing return rates—an ongoing challenge in the fashion retail sector.

Impact on Market Reach and Revenue

By bringing ShoeSize.Me under the Naiz Fit umbrella, MySize aims to capitalize on cross-selling opportunities within its already expansive customer base. This integration not only expands the geographic footprint of both companies, but it also enhances revenue potential in Europe, the Middle East, and beyond.