Prima Joins Forces with Sky Marketing Corporation to Enhance Clean CBD Wellness Solutions

In an exciting development for the wellness industry, Prima, the award-winning brand known for its science-based approach to full-body wellness, has officially transitioned to new ownership under Sky Marketing Corporation, based in Austin, Texas. The financial details of the acquisition have not been disclosed, but it sets the stage for a promising future focused on clean, clinical CBD skincare and wellness products.

Founded in 2018 by visionary entrepreneurs Christopher Gavigan, Jessica Assaf, and Laurel Angelica Myers, Prima has built a robust portfolio featuring top-quality skincare, body care, and supplements infused with organic hemp CBD and functional botanicals. The company's mission centered around alleviating stress through natural solutions garnered it a significant presence on retail shelves, specifically at Sephora and The Vitamin Shoppe.

However, the CBD industry is not without its challenges. In 2023, Prima faced a series of legal and operational hurdles, which led them to pause operations following an unsuccessful merger attempt. This acquisition by Sky Marketing is what Prima sees as the perfect opportunity to return to its roots and emerge as a leader in the clean skincare market within the CBD space. As stated by Olivia Le Meur, Chief Operating Officer of Sky Marketing Corporation, "Prima fills an important void in our portfolio by offering the highest quality skincare and body care we've ever seen in the CBD industry."

The long-standing reputation of Prima for quality and transparency will be preserved as Jessica Assaf, a co-founder of Prima, steps into an advisory role to maintain the company's essential values and standards during this growth phase. In the words of Assaf, "At a time when many of our competitors have shut down or moved away from CBD altogether, we're so grateful for the opportunity to start a new chapter with partners who believe wholeheartedly in the benefits of cannabinoids.”

Sky Marketing Corporation, established in 2015, focuses on hemp-derived wellness products and operates across 45 states in the U.S. With this acquisition, they expand their portfolio of cannabinoid-based offerings, which already includes Hometown Hero, a veteran-owned brand, and ORCA, tailored products designed for athletes.

The goal moving forward is clearly articulated: to revitalize the Prima brand while ensuring the highest standards of purity, potency, and transparency. This alignment not only delivers on consumer expectations but also taps into the growing demand for cannabis-based health and wellness solutions that are safe and effective.

As the wellness landscape continues to evolve, Prima is uniquely positioned to become a pivotal platform with a lineup of proven products that address the needs of today's consumers. With their commitment to sustainability and corporate responsibility, they are set to redefine CBD skincare and personify a new era of clean wellness products.

In conclusion, the synergy created by this acquisition promises exciting advancements in the realm of wellness. By harnessing the power of cannabinoids responsibly and effectively, Prima and Sky Marketing Corporation are paving the way for innovative, clean solutions that cater to consumers' health and well-being needs.