#Japan #Isahaya #PINCH HITTER JAPAN #Yoshio Kojima #Global CM

Yoshio Kojima Takes the Helm as Special Promotion Director at PINCH HITTER JAPAN

PINCH HITTER JAPAN Inc., headquartered in Isahaya, Nagasaki, has announced that comedian Yoshio Kojima will serve as the special promotion director. Starting February 1, 2026, a new commercial titled "Global" will be aired across various media platforms. This move represents an innovative step for the company, which specializes in purchasing corporate inventory.

The organization operates under the guiding principle of "Turning waste into smiles," providing an inventory buying service that has successfully transacted with over 10,000 companies. In recent years, their annual transaction volume has soared to an impressive 61.7 billion yen. Initially focused on the domestic market, PINCH HITTER JAPAN has leveraged its expertise and begun expanding its operations internationally since 2025. Currently, their services extend to countries including South Korea, Taiwan, China, Thailand, Vietnam, and Indonesia, facilitating the global re-circulation of inventory.

New CM Features Unique Approach

The latest advertisement aligns with the growing ethos of the SDGs (Sustainable Development Goals) by promoting the idea of re-circulating products instead of discarding them. However, companies are becoming increasingly cautious about brand reputations and are now prioritizing channels of resale after purchasing. By establishing overseas distribution channels, PINCH HITTER JAPAN aims to sustain brand value while ensuring products are recirculated through appropriate global networks.

The newly launched CM will showcase children from abroad, mixing Kojima’s popularity with international exposure to highlight the concept of inventory re-circulation overseas.

Commercial Details:

• - Title: Global Edition (15 & 30 seconds)
• - Featuring: Yoshio Kojima
• - Launch Date: February 1, 2026
• - Watch the CM: CM Video

Behind the Scenes

The filming process involved engaging with children aged 4 to 11, who joyfully repeated the line “That has nothing to do with it!”—a classic catchphrase associated with Kojima. Each child brought their unique personality into the shoot, making for memorable scenes. While the kids were initially nervous, the warmth and enthusiasm of Kojima’s performance helped them relax, creating a cheerful atmosphere on set. By the end of the shoot, many children were playfully hanging onto Kojima's arms, showcasing how effortlessly he connected with them both in Japan and overseas.

About Yoshio Kojima

Yoshio Kojima, born in 1980 in Okinawa, began his career while attending Waseda University as a member of a comedy group. In 2007, he gained notable recognition after placing in the top 10 for the ‘That Has Nothing to Do with It’ phrase at the U-Can New Words and Buzzword Awards, followed by winning the Golden Arrow Awards for Best Newcomer. In 2016, he reached the finals in the prestigious R-1 Grand Prix competition. As of 2020, he has been actively creating content for children on his YouTube channel, "Oppappu School."

Company Overview

• - Company Name: PINCH HITTER JAPAN Inc.
• - CEO: Takuya Yoshioka
• - Headquarters: 71-5 Shinmichi-machi, Isahaya, Nagasaki
• - Tokyo Branch: 5th Floor, 17-4 Nihonbashidaimon-cho, Chuo City, Tokyo
• - Services: Corporate inventory purchasing, wholesale services, business purchase services through “BIZCASH”, vacant space purchase via “KariReru”, and recruitment services through “N-biz”
• - Group Companies: R･E BROTHER'S Co., Ltd., PINCH HITTER GLOBAL Inc.
• - Official Website: PINCH HITTER JAPAN