A Viral Sensation in the Making
In an exciting development for pet lovers, Oka Co., Ltd., based in Wakanoura, has confirmed the release of their much-anticipated product, the "Schnauzer-patterned Toilettery." This innovative series will hit the shelves on
November 7, 2025, following its resounding success on social media platforms, particularly Instagram. The company has managed to generate a remarkable
2.7 million views and approximately
13,000 likes across
nine posts that unveiled the product's development journey.
Oka's commitment to engaging with its community through a unique
Co-Creation model has played a pivotal role in this product's success. Derived from feedback and insights shared by their dedicated followers, the design and aesthetic details of these products have been enriched, ensuring they align with the expectations and tastes of canine enthusiasts.
The Foundation of Success
The roots of this creative endeavor can be traced back to the success of the
Schnauzer Accent Mat, a product that resonated well with dog owners. Positive responses at real-world events, such as
Interpet Tokyo 2024, created a pathway for direct communication with consumers. Every interaction amplified the message that Oka is dedicated to delivering high-quality products designed with the user in mind. By bringing the design process into the open, they have fostered trust and transparency among their customers.
Oka Co., Ltd.'s ambition goes beyond mere manufacturing; they want pet lovers to understand not only the quality but the thought process behind each product.
Sharing the Journey on Instagram
Over the course of their nine posts, the story of the Schnauzer Toilettery unfolded, inviting followers to witness each stage of development. From initial design concepts to color selection and the meticulous sampling process, every step has been documented and shared. This level of engagement allowed Oka to connect with their audience and build anticipation for the product launch.
The talented team communicated their standards and dedication to quality through transparent updates, showcasing the resolve to achieve excellence without compromise. As Oka shared the iterative process of design refinements, they created an atmosphere where audiences felt like active participants in the product's development. The excitement to reach the conclusion of this journey reached a fever pitch as a giveaway was announced to celebrate the completion of the project, further amplifying engagement levels.
Unveiling the New Product Lineup
As part of the exclusive pre-sale, Oka Co., Ltd. will offer
400 limited items across the four designs, each available in quantities of
100. The products include:
- Retail Price: ¥2,200 (including tax)
- Dimensions: Approximately (H) 55cm x (W) 60cm
- Quality: 100% Polyester with anti-slip backing
- Made in: China
- - Schnauzer Decoration Mascot
- Retail Price: ¥1,210 (including tax)
- Dimensions: Approximately (H) 25cm x (W) 26cm
- Quality: 100% Polyester (with an adhesive sheet made of acrylic resin)
- Made in: China
- Retail Price: ¥2,200 (including tax)
- Available Foot Size: Up to 25 cm
- Quality: 100% Polyester
- Made in: China
- - Schnauzer Paper Holder Cover
- Retail Price: ¥1,870 (including tax)
- Quality: Cover part: 100% polyester; stock part: 75% cotton, 25% polyester (molding part: polypropylene)
- Made in: China
Oka Co., Ltd. aims to deliver these exciting products to the eagerly awaiting dog owner community, emphasizing their enduring commitment to quality and innovation.
For more updates, follow Oka Co., Ltd. on Instagram @mat_rug or visit their official website to check out the special pre-sale event.
About Oka Co., Ltd.
Founded in 1972, Oka Co., Ltd. has a rich heritage in manufacturing residential products designed to enhance customers' living standards. Based in Wakanoura, their motto focuses on creating high-quality products that encourage customers to return. The company specializes in bath, toiletry, kitchen, storage, and interior related products, ensuring they cater to diverse lifestyles.