#Tokyo #Snow Man #Emotion Driven Marketing #Korecow

Snow Man's Impact on the 2025 Celebrity Fashion Ranking

In an exciting announcement, Aient Inc., based in Shibuya, Tokyo, revealed the 2025 Celebrity Fashion Ranking based on data from their unique platform called Korecow. This ranking reflects not just the brands or products themselves, but a fascinating shift in consumer behavior focusing on who embodies the styles that people resonate with. This trend signifies a new era where celebrities have transitioned from merely being media personalities to becoming fashion media themselves.

2025 Ranking Trends

This year's rankings illustrated a distinct change in fashion influence moving towards personal connection rather than just brand identity. As fans connected with their favorite talents via social media platforms like Instagram and X (formerly Twitter), the rankings highlighted a clear pattern of emotional consumption driven by individual styles and lifestyle portrayals, particularly evident in the dominance of the group Snow Man.

Their standout member, Daisuke Sakuma, has particularly drawn attention, inspiring followers through various outfits showcased on different platforms. This interconnectedness of social media, celebrity presence, and public exposure created a cascading influence that significantly boosted the popularity of brands associated with him.

A remarkable finding was that approximately 80% of Korecow’s users are women. The fact that a male group like Snow Man dominated the rankings showcases a significant shift in the fashion consumption focus—from dressing for personal identity to supporting styles that resonate with their favorite idols, a practice known as okoji (support for one's favorite). Fans are motivated not just by individual style, but also by a desire to experience their idols’ aesthetic personally.

Understanding Emotion Driven Marketing (EDM)

Korecow capitalizes on this emerging trend by utilizing Emotion Driven Marketing (EDM), which collects data regarding consumer searches based on emotions. By analyzing the moments when individuals were prompted to search for items associated with a celebrity’s outfit, they provide invaluable insights into consumer behavior. By merging offline and online influences—from television to social media—Korecow can detect and compile the moments that ignite public interest, thus adopting a more holistic approach to understanding contemporary fashion dynamics.

Celebrating Iconic Collaborations and Cultural Influence

A testament to the profound influence of media and culture on fashion was seen in the revival of the iconic A BATHING APE® leather classic down jacket, worn by Takuya Kimura in the 2001 hit drama HERO. This revival, on the occasion of the brand's 25th anniversary, exemplifies how lasting fashion statements emerge from cultural narratives that continuously resonate with audiences.

Moreover, companies like HUMAN MADE, under the visionary NIGO® and set to go public in Tokyo’s GROWTH Market on November 27, 2025, embody the integral relationship between media influence and economic viability in fashion.

Male Celebrity Fashion Rankings: A Dominant Force

In a remarkable feat, each of the nine Snow Man members made it to the top 10 ranks, with Daisuke Sakuma clinching the number one spot for the third consecutive year. His unique flair for fashion and significant social media engagement has established him as a fashion icon in his own right.

This year, Koji Mukai, known for his sartorial skills and engaging style, secured second place, characterized by his affinity for timeless yet trendy pieces. Following closely in the third spot is Ren Meguro, whose versatility as a performer has made him a fan favorite through various media appearances.

Female Celebrity Fashion Rankings: Icons of Inspiration

For the women, Kyoko Koizumi proudly took first place, epitomizing timeless elegance while captivating audiences with her charming style in the drama