Painting with a Twist Completes a Transformative 2025, Prepares for Exciting 2026
In the world of creative experiences, Painting with a Twist has made waves as the leading paint-and-sip franchise across the United States. As the brand wraps up 2025, it does so with significant strides in innovation and transformation that not only enhance guest experiences but set the groundwork for 2026 and beyond. Cathy Deano, the co-founder of Painting with a Twist, emphasizes that this journey is not solely about painting; it is intrinsically linked to the joy guests experience when they come to create in a safe and supportive environment. During 2025, the company dedicated itself to reinforcing its mission while simultaneously honing its focus on its people, resulting in noteworthy milestones.
One of the pivotal elements of change within the organization was the appointment of Brittany Graff as Co-CEO. Graff, having joined Painting with a Twist as a marketing director in 2019, now brings over 15 years of expertise in marketing and franchise management. Her leadership aims to bolster the brand's national presence while ensuring that franchisee success remains a top priority. This strong leadership change is seen as a driving force behind the brand's strategic initiatives.
Expanding its footprint, Painting with a Twist opened multiple new studios in 2025. Notably, the headquarters moved to a larger, state-of-the-art facility in Mandeville, Louisiana, designed to better serve the growing needs of the brand. Additionally, the brand made its debut in Idaho with the inaugural studio in Boise, marking an exciting chapter of expansion.
Innovation continued to be a hallmark of the brand as it rolled out new and diverse guest offerings. Painting with a Twist incorporated unique specialty events, ranging from themed book clubs to trivia nights, and private celebrations. They expanded their creative repertoire by introducing pop culture-themed paintings and incorporating DIY crafts such as knitting, further attracting a broader demographic of guests. The response has been overwhelmingly positive; studios that embraced the full suite of DIY projects exhibited a remarkable 258% increase in revenue from these initiatives compared to others.
Moreover, the franchise gained accolades within the industry, appearing in Entrepreneur Magazine’s Best of the Best franchise ranking and being recognized by Franchise Times in its Top 400 list. Cathy Deano herself was honored as one of Franchise Dictionary Magazine's 50 Women of Wonder, highlighting impactful female leadership in franchising.
To ensure operational efficiency, Painting with a Twist invested in technology aimed at improving franchisee systems. The enhancements streamlined processes, allowing owners to prioritize guest experiences. An automated private party booking system was also introduced, which resulted in a staggering 42% increase in revenue for studios that opted for the new party packages compared to those without.
Reflecting on the year, Brittany Graff stated, "Everything we accomplished in 2025 was about setting the stage." The brand is poised to enter 2026 with a vision that is clearer and more focused than ever. Stronger operations, a solid direction, and a commitment to guest and franchisee satisfaction will drive Painting with a Twist forward. Founded in 2007 in the wake of Hurricane Katrina by Deano and her friend Renee Maloney, the brand's ethos of community support remains a vital part of its identity. As the original paint-and-sip franchise, Painting with a Twist has provided a creative haven where guests can come together, create, and connect, amassing over 10 million paintings collectively since its inception. With plans to continue its mission, Painting with a Twist invites everyone to join them in celebrating artistic expression and community bonding as they embark on an exciting new year.
One of the pivotal elements of change within the organization was the appointment of Brittany Graff as Co-CEO. Graff, having joined Painting with a Twist as a marketing director in 2019, now brings over 15 years of expertise in marketing and franchise management. Her leadership aims to bolster the brand's national presence while ensuring that franchisee success remains a top priority. This strong leadership change is seen as a driving force behind the brand's strategic initiatives.
Expanding its footprint, Painting with a Twist opened multiple new studios in 2025. Notably, the headquarters moved to a larger, state-of-the-art facility in Mandeville, Louisiana, designed to better serve the growing needs of the brand. Additionally, the brand made its debut in Idaho with the inaugural studio in Boise, marking an exciting chapter of expansion.
Innovation continued to be a hallmark of the brand as it rolled out new and diverse guest offerings. Painting with a Twist incorporated unique specialty events, ranging from themed book clubs to trivia nights, and private celebrations. They expanded their creative repertoire by introducing pop culture-themed paintings and incorporating DIY crafts such as knitting, further attracting a broader demographic of guests. The response has been overwhelmingly positive; studios that embraced the full suite of DIY projects exhibited a remarkable 258% increase in revenue from these initiatives compared to others.
Moreover, the franchise gained accolades within the industry, appearing in Entrepreneur Magazine’s Best of the Best franchise ranking and being recognized by Franchise Times in its Top 400 list. Cathy Deano herself was honored as one of Franchise Dictionary Magazine's 50 Women of Wonder, highlighting impactful female leadership in franchising.
To ensure operational efficiency, Painting with a Twist invested in technology aimed at improving franchisee systems. The enhancements streamlined processes, allowing owners to prioritize guest experiences. An automated private party booking system was also introduced, which resulted in a staggering 42% increase in revenue for studios that opted for the new party packages compared to those without.
Reflecting on the year, Brittany Graff stated, "Everything we accomplished in 2025 was about setting the stage." The brand is poised to enter 2026 with a vision that is clearer and more focused than ever. Stronger operations, a solid direction, and a commitment to guest and franchisee satisfaction will drive Painting with a Twist forward. Founded in 2007 in the wake of Hurricane Katrina by Deano and her friend Renee Maloney, the brand's ethos of community support remains a vital part of its identity. As the original paint-and-sip franchise, Painting with a Twist has provided a creative haven where guests can come together, create, and connect, amassing over 10 million paintings collectively since its inception. With plans to continue its mission, Painting with a Twist invites everyone to join them in celebrating artistic expression and community bonding as they embark on an exciting new year.
Topics Entertainment & Media）
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