#Japan #Nagoya #Metoree #ZAZA #TechFairs2025

Metoree's Innovative Advertising Strategy for Major Tech Fairs

Metoree, an industrial product search service managed by ZAZA Corporation, will implement train interior advertising to promote the upcoming "Construction Technology Fair 2025 in Chubu" and "Chubu Lifeguard TEC 2025". This campaign is particularly targeted at the vast audience expected to attend these significant events, scheduled to take place starting December 1, 2025.

The Chubu region is well-known for its expertise in manufacturing, construction, and disaster prevention technologies, making these exhibitions pivotal for industry professionals. Metoree aims to leverage the concentrated use of the Aonami Line, which connects Nagoya Station to the Port Messe Nagoya, thereby maximizing exposure and interaction with potential clients and attendees.

Advertising Background

From December 1 to December 31, 2025, Metoree will run an extensive advertising campaign inside trains on the Aonami Line. This initiative targets a monthly ridership of 960,000, making it an ideal platform to enhance brand recognition not only during the exhibitions but also in the preceding and following months. The strategy focuses on creating a significant advertising touchpoint along the route frequented by attendees, ensuring that Metoree's services are seen and remembered.

The ads will feature the slogan "If you are looking for industrial products" and visually showcase the extensive range of products Metoree provides, clearly communicating both the convenience and reliability of their services.

Ad Implementation Details

• - Ad Format: Interior train wrapping on the Aonami Line
• - Duration: December 1 - December 31, 2025
• - Placement: All hanging advertisements and door-side ads within the train cars

About Metoree

Metoree stands as one of Japan's leading industrial product search platforms, catering to engineers, researchers, and procurement professionals. By providing access to information on over 80,000 manufacturers and distributors across categories like measuring instruments, processing machinery, electronic components, testing equipment, and packaging materials, Metoree plays a crucial role in addressing industry challenges and facilitating future advancements. Currently, the platform supports five major languages: English, Spanish, French, German, and Korean, further broadening its accessibility and impact.

Looking forward, Metoree remains committed to supporting various manufacturing companies in their online marketing efforts, driving digital transformation within the manufacturing sector. Through innovative solutions, Metoree aims to contribute meaningfully to the evolution and enhancement of the industry landscape.

About ZAZA Corporation

Founded with a mission to "implement the future", ZAZA Corporation strives to create a representative B2B marketplace for the 21st century. ZAZA aims to revolutionize the traditionally slow-to-digitize B2B transactions and tackle widespread industry challenges while fostering new value creation. The company operates both the DX platform Metoree and the travel platform airKitchen, positioning itself as a key player in the digital landscape.

• - Company Name: ZAZA Corporation
• - Location: 1-1-1 Meieki, Nakamura Ward, Nagoya, Aichi Prefecture, Japan (JP Tower Nagoya 21st Floor)
• - CEO: Go Nagatsu
• - Founded: July 4, 2017
• - Business: Operation of the DX platform "Metoree", Operation of the travel platform "airKitchen"
• - Affiliated Organizations: New Economic Federation, Japan Aerospace Society, Japan Society for Thermal Measurement, Applied Physics Society, Japan Society of Fluid Mechanics, Society of Instrument and Control Engineers, Laser Processing Society

For more information, visit the company website at ZAZA Corporation or explore Metoree at Metoree. Follow Metoree on social media to stay updated: Twitter, Instagram, Pinterest, Threads, YouTube.

For inquiries, contact the Metoree Division of ZAZA Corporation at [email protected].