#USA #New York #Empire Today #Horizon Next #Blu Platform

Empire Today Partners with Horizon Next for a Unified Marketing Strategy

Empire Today, a prominent provider of high-quality flooring solutions, has recently announced its collaboration with Horizon Next as its agency of record. This strategic partnership aims to revamp the company's marketing approach, focusing on a comprehensive full-funnel strategy designed to engage customers more efficiently and attract new homeowners seeking flooring services.

A New Direction for Marketing

Empire Today has recognized the importance of a unified marketing strategy to optimize its reach and effectiveness in connecting with potential customers. Following a rigorous two-month review process, Horizon Next was awarded this vital role due to their extensive experience in direct-to-consumer home services and their innovative Blu Platform, which integrates marketing intelligence to drive business growth.

By centralizing its media investments and unifying its strategies, Empire aims to streamline its marketing efforts, enhancing the overall performance and measurement capabilities of its campaigns. The focus now shifts to a more cohesive approach, rather than the previous method that relied on multiple external partners and in-house teams.

Why Horizon Next?

Horizon Next brings a wealth of experience to the table, being recognized for its innovative and data-driven marketing practices. The agency's ability to blend strategic insight with tangible business results was a key factor in Empire Today's decision. As explained by Bruce Millard, CMO of Empire Today, Horizon’s approach provides clarity, accountability, and a clear pathway toward sustained growth amidst rising demand for home improvement products and services.

Horizon Next is tasked with overseeing the planning, activation, and measurement of various marketing channels, including video, paid search, paid social, and affiliate marketing. By focusing on these interconnected channels, the agency aims to enhance media efficiency, elevate demand generation, and ultimately accelerate Empire Today’s growth trajectory in the competitive flooring market.

The Impact of the Blu Platform

At the core of this strategy is Horizon's Blu Platform, which serves as an analytics engine designed to link audience intelligence with campaign performance. This innovative system enables Empire Today to make informed, faster investing decisions, optimizing their marketing budget while also targeting high-intent consumers effectively.

Gene Turner, President of Horizon Next, emphasized the partnership's strategic focus on clarity and efficiency. He stated, "Empire Today came to us looking for more than just execution—they sought a comprehensive strategy that would allow them to understand their investments better and grow sustainably. Our combined focus on advanced measurement and optimization will pave the way for more effective marketing decisions."

A Bright Future for Empire Today

Empire Today’s collaboration with Horizon Next represents a significant step towards modernizing its marketing efforts in a rapidly evolving consumer landscape. As the demand for stylish and affordable flooring solutions continues to grow, this partnership is expected to not only raise brand awareness but also solidify Empire Today’s position in the market as an accessible option for home improvement.

With Horizon Next at the helm of this transformation, Empire Today is poised for a future marked by growth and increased customer satisfaction. Together, they will work to enhance the consumer journey from initial awareness to post-sale satisfaction, ultimately leading to a stronger, more connected brand experience for their customers. The future looks promising as Empire Today embraces a new era of marketing that prioritizes data-driven insights and consumer engagement.