Discovering the Future Hit Products of Tochigi at Ooi Food Hall

Introduction

Tochigi Prefecture is taking bold steps to showcase its future hit products with a special sales event in the Shuto area. From February 15 to 25, 2026, the Hankyu Department Store Ooi Food Hall will be the venue for a unique exhibition titled "Tochigi's Deliciousness Rediscovered." This initiative is part of the prefectural government's project aimed at fostering new hit products from local businesses.

Event Details

During this exciting event, attendees will have the chance to sample a variety of processed foods from Tochigi, many of which are yet to gain widespread recognition. Featured products will reflect the region's commitment to quality ingredients and innovative production methods, highlighting the diverse culinary appeal of Tochigi's offerings.

Event Overview

- Event Name: Tochigi's Deliciousness Rediscovered
- Dates: February 15 (Sun) - February 25 (Wed), 2026
- Location: Hankyu Department Store Ooi Food Hall, 1-50-5 Ooi, Shinagawa, Tokyo 140-0014
- Opening Hours: 10:00 AM - 8:00 PM
- Website: Hankyu Department Store Ooi
- Phone: 03-3778-5111

Featured Products

The event will showcase an array of upscale processed foods crafted by Tochigi-based businesses. For example, you can expect unique varieties of anko (sweet red bean paste), honey with distinctive flavors, and dairy products like whey-based brown cheese. There will also be various noodle dishes made from local ingredients and fermented foods utilizing the region's rich environmental resources. This event will be a rare opportunity to sample Tochigi's culinary gems, which are typically less accessible in the metropolitan area.

Highlighted Products Include:

- Good Life Co.

- Sweet Red Bean Paste Series, Including Sweet Potato, Strawberry, and Chestnut Flavors

- Beagles Co.

- Otona's MIYA HONEY (70g & 120g)

- Nasuyamuraya Co.

- Brown Cheese Baum Rusk

- Koyama Jiman Co.

- All Tochigi-Grown Dried Gourd Noodles

- Mogi's Bamboo Grove Menma Workshop Association

- Aged Fermented Menma with Garlic, Black Pepper, and Soy Sauce

Support for Hit Product Creation

This initiative is part of the Hit Product Creation Support Project, which aims to foster the development of standout food products from Tochigi. This program includes seminars and expert support for local businesses, covering aspects from product development and improvement to marketing and public relations. By addressing the unique challenges faced by various businesses, this initiative aims to enhance the distinctive appeal of Tochigi's culinary offerings, paving the way for the creation of future hit products.

About Food Valley Tochigi Promotion Council

The Food Valley Tochigi Promotion Council was established to stimulate local economic growth through collaborations among various stakeholders focused on food. The goal is to create a vibrant community around Tochigi's rich food culture, thus promoting its unique qualities to a wider audience.

Conclusion

As we anticipate this exciting showcase of Tochigi's unique culinary products, consumers in the metropolitan area are encouraged to visit the event and discover the flavors that could be the next big thing in local specialties. Don't miss out on this perfect opportunity to explore and appreciate what Tochigi has to offer!