#USA #Las Vegas #Verato #HLTH 2026 #Identity Data

Verato to Lead Two Sessions at HLTH 2026 on Trustworthy Identity Data

Verato® has announced that it will play a pivotal role in two sessions at the upcoming HLTH USA 2026, scheduled for November 15–18 in Las Vegas. These discussions will center around a critical issue in healthcare today: how to accurately resolve and connect identity data across various systems, ensuring that all stakeholders—from systems to partners and AI agents—are working with credible information.

In today's data-driven healthcare landscape, analytics, artificial intelligence, and patient engagement initiatives pivot on a central query: Who does this data represent? This question becomes increasingly complex when patient, provider, member, and consumer identities are dispersed across different platforms. The repercussions of incorrect data attribution can be financially burdensome and can lead to compromised patient experiences. Duplicates and missing records can accumulate, leaving clinicians with incomplete information, misidentifying patients, and ultimately hampering AI projects due to unreliable foundational data.

According to findings from the 2026 Healthcare Identity Intelligence Report—a study conducted by SP Global Energy Horizons and 451 Research, commissioned by Verato—84% of healthcare providers and payers assert that mismatches in data directly exacerbate revenue losses. Jason Bihun, Verato’s president of commercial operations, highlights the core challenge organizations face, stating, "While matching identity data within your own ecosystem is difficult, ensuring accuracy with every partner remains a widespread struggle. Each interaction with a new payer or affiliate can create another confusing version of the same patient, directly costing revenue and eroding patient trust."

HLTH Breakfast Session

On November 17, from 7:30 AM to 9:00 AM PT, Verato will host a working breakfast in the Venetian Ballroom E at the HLTH Art Gallery. This session, facilitated by Josh Firstenberg, director of customer success management at Verato, is aimed at illuminating how healthcare can create a trustworthy identity framework amidst the complexities of patient data management.

The discussion will revolve around Verato’s Identity Network™ (VIN™), a secure and governed resource designed to help organizations synchronize their identity data across various platforms. This initiative is vital, as inconsistencies can result in incomplete or inaccurate patient data being shared, ultimately impacting care quality and operational efficiency.

Exclusive Roundtable for CDAOs

Later the same day, from 10:30 AM to 12:00 PM PT, Verato will co-host a closed-door roundtable exclusively for chief data and analytics officers (CDAOs). This event, slated for Murano 3206 on Floor 3, offers a platform for senior data leaders to engage in meaningful dialogue about identity governance and its implications across the healthcare ecosystem. Participants will discuss how identities of patients, providers, members, and consumers are managed and connected, and how these determinations influence outcomes across data analytics, AI, and patient engagement efforts.

CDAOs interested in attending this exclusive gathering can request an invitation, underscoring the critical conversation surrounding identity management in healthcare.

Meet Verato at HLTH 2026

Throughout the duration of the conference, attendees are encouraged to connect with Verato at booth #4227. The Verato team will be demonstrating their innovative platforms, including the Verato MDM Cloud™ and VIN™, which focus on the unification and management of identity data. By addressing these core issues, Verato aims to facilitate improved business outcomes, enhance patient experiences, and pave the way for a more efficient healthcare industry.

About Verato

Verato® is heralded as the identity intelligence leader, tackling the fundamental challenge of understanding patient identities across multiple healthcare systems. With the aim of providing exceptional accuracy in identity management, Verato optimizes the data foundation necessary for better business decisions and patient outcomes. For more information on Verato’s initiatives, products, and services, visit verato.com.