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A New Culinary Adventure at TAOTAO Malatang

Suidobashi has a new dining gem that is redefining the traditional experience of malatang. TAOTAO Malatang, located in the Chiyoda ward of Tokyo, is making waves with its innovative approach to the popular spicy soup dish. Founded by TMY Co., Ltd. under the concept of “food as a supplement,” this specialized restaurant takes malatang to new heights.

The Essence of TAOTAO Malatang

At TAOTAO Malatang, the menu boasts over 60 different ingredients including vegetables, mushrooms, meats, and seafood, allowing customers to craft their perfect bowl of malatang. This restaurant aims to change the perception of malatang from a rare indulgence to a daily dining option. With four types of broth available, including the classic malatang and two variations of white soup, diners can choose their spice level from 0 to 5, making it suitable for both spice aficionados and newcomers.

A Unique Twist with Fluffy Eggs

One of the standout features of TAOTAO Malatang is its signature “fluffy egg” finish. The restaurant’s exquisite TAOTAO broth, featuring a luxurious egg soup base, incorporates whisked eggs to create a creamy and rich texture that balances the heat. This innovation ensures a satisfying experience that elevates malatang beyond mere spiciness, adding layers of flavor and mildness that complement the dish beautifully.

Everyday Enjoyment with Subscription Plans

To promote the idea of “malatang as an everyday meal,” TAOTAO Malatang emphasizes health-conscious eating by allowing for a balanced intake of vegetables, protein, and other essential nutrients. Additionally, the restaurant plans to introduce subscription models that provide a convenient and cost-effective way for patrons to enjoy their meals regularly.

Behind the Development

As malatang's popularity continues to surge, challenges such as excessive spiciness and heavy flavors deter some potential fans. To address these issues, TAOTAO Malatang has focused on creating a product that is accessible for all. Utilizing expertise gained from operating a beef tongue specialty restaurant, the broth has been meticulously crafted to achieve a perfect balance of flavor, umami, and richness.

Store Highlights

Located at 2-1-12 Nishikanda, Chiyoda, Tokyo, TAOTAO Malatang is easily accessible, just four minutes on foot from Suidobashi and Jimbocho stations. The restaurant will open its doors on April 25, 2026, with operating hours from 11:00 AM to 11:00 PM.

Grand Opening Promotions

To celebrate the opening, TAOTAO Malatang will run a limited-time special offer where customers can enjoy a bowl of malatang (250g) along with noodles (50g) for just 500 yen, a significant discount from the regular price of 980 yen. This promotion will be available for a limited number of servings each day.

Vision of the Founder

TMY Co., Ltd. representative Masami Hoshi expressed his desire to make malatang more accessible and enjoyable, stating, “Our goal is to create flavors that not only deliver heat but also have you coming back for more. We want to provide an enjoyable way for people to customize their meals based on their health and mood. Through this concept, we hope to offer a new value in dining.”

Company Overview

TMY Co., Ltd. operates multiple food brands, including GORAKUBAR and TAOTAO Malatang, bringing unique culinary experiences to patrons across Tokyo. For further inquiries, customers can contact TMY at 03-6821-8465.