SKIMS Expands Horizons with Acquisition of SKKN by Kim, Aims to Revolutionize Beauty Industry
SKIMS Expands into Beauty
SKIMS, the innovative lifestyle brand co-founded by Kim Kardashian and Jens Grede, has recently made headlines with the acquisition of SKKN by Kim. This move consolidates Kardashian's beauty ventures under the SKIMS umbrella, propelling the brand into a new and exciting category beyond its well-known apparel offerings.
Since its launch in 2019, SKIMS has set a standard for inclusivity in the fashion industry, offering products designed to cater to a diverse range of body types. From shapewear and intimates to loungewear and activewear, the brand has redefined fashion by focusing on comfort, fit, and empowerment. The recent acquisition of SKKN is a pivotal step in expanding this ethos into beauty, skincare, and fragrance.
Kardashian, who has built a formidable reputation in the beauty industry with her previous ventures like KKW Beauty and KKW Fragrance, describes her mission as one that ventures beyond aesthetics—she aims to create products that resonate with consumers on a deeper level. Her KKW Beauty line revolutionized the contouring market, while the KKW Fragrance line earned accolades, including
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