Thomas'® Launches High Protein Bagels for Health-Conscious Breakfasts

Thomas'® High Protein Bagels hit the breakfast scene

For early risers, fitness enthusiasts, and anyone committed to a reliable morning routine, Thomas'® has just unveiled its latest innovation: the High Protein Bagels. With 20 grams of protein packed into each bagel, they cater to the growing demand for a nutritious, protein-rich breakfast that can kick-start your day.

Survey results reveal that a noticeable 64% of breakfast consumers believe that a healthier breakfast should include a high protein content. Aiming to meet this demand, Thomas'® has engineered these bagels to not only be nutritious but also to maintain the delightful taste and texture that fans have come to expect from their 140 years of baking tradition.

These new bagels are offered in two beloved flavors: Plain and Everything. Each variety combines a thoughtful blend of soy protein isolate, pea protein isolate, and fava bean proteins, ensuring that each bite not only satisfies your taste buds, but also provides a complete amino acid profile necessary for muscle repair and growth.

Jinder Bhogal, Senior Brand Manager for Thomas'®, expressed, "Today's consumers are looking for convenient protein-rich options that don't compromise on taste. Our new High Protein Bagels offer consumers variety with a breakfast solution that's not only packed with nutrition but also rooted in the iconic flavor Thomas' is known for."

Nicole Alper, Innovation Manager, further shared insights into the product's versatility stating, "We went beyond the usual to create a protein-forward product that fits seamlessly into everyday lifestyles. Whether you choose to top it with cream cheese, eggs, or avocado, it’s designed with wellness in mind, ensuring each person finds it satisfying."

These bagels are currently available in the Northeast and will be distributed nationally by October 2025. They come with a suggested retail price of $5.99, making them an accessible protein source for busy mornings. When compared to leading competitor products, Thomas'® High Protein Bagels stand out, delivering notably more protein, positioning them as an excellent breakfast option for those looking to enhance their daily protein intake.

The legacy of Thomas'® dates back to 1880 when Samuel Bath Thomas invented his famous English Muffin in New York City by employing a unique griddle baking method that created the iconic Nooks & Crannies texture. Over the years, the brand has expanded its offerings to include bagels, muffin tops, and various types of breakfast breads, solidifying its place as a leader in the breakfast category—their English Muffin and grocery bagel are currently the leading choices in the U.S.

For further details on the full range of Thomas'® products and information on where to purchase them, visit www.thomasbreads.com.

About Bimbo Bakeries USA

Bimbo Bakeries USA (BBU) stands as a premier baking company, recognized for its quality, freshness, and innovative products. Employing over 20,000 associates across more than 50 manufacturing locations in the U.S., BBU maintains over 11,000 distribution routes, delivering well-loved brands including Arnold®, Bimbo®, Boboli®, and Sara Lee®. A subsidiary of Grupo Bimbo, S.A.B de C.V., the world's largest baking company, BBU boasts operations in 35 countries.

Source: Bimbo Bakeries USA.