#USA #Los Angeles #Smirnoff #Troye Sivan #Vibes HQ

Smirnoff and Troye Sivan Kick Off 'Briefcase Drop' in LA

Smirnoff, the top-selling vodka brand globally, has teamed up with music sensation Troye Sivan to announce an exciting briefcase drop scavenger hunt in Los Angeles, scheduled for October 2nd. This playful initiative is designed to encourage fans to step out of their digital conversations and into the real world for some unforgettable moments, just in time for International Vodka Day on October 4th.

Troye Sivan, who took on the whimsical title of Chief Vibes OFFicer (CVO) for Smirnoff last November, is taking fans behind the scenes with a humorous tour of the fictional 'Vibes HQ.' The concept may be all in fun, but it aims to connect people and elevate their social gatherings with a spirit of excitement.

Starting on October 2nd, clues and hints will be shared through the artist's social media channels, leading fans to iconic locations around L.A. Each participant must gather a crew of friends aged 21 and over to embark on the treasure hunt. The briefcases will be filled with exclusive prizes, including a personalized video from Troye Sivan and access to a relaxing weekend getaway in Palm Springs.

Troye's partnership with Smirnoff comes from a desire to foster connections through shared experiences. Reflecting on his role as CVO, he expressed excitement about crafting memorable moments and bringing people together, emphasizing how fun this past year has been.

The initiative stands out among other marketing campaigns as it creatively merges a scavenger hunt format with engaging social media strategies. Participants are provided clues that require teamwork and collaboration to ultimately trace back to the stored briefcases.

Stephanie Jacoby, the Senior Vice President of Global Vodkas, remarked on Troye's successful tenure as CVO, as he continually finds innovative ways to engage with fans and promote friendly gatherings.

The 'Vibes HQ' video showcases a whimsical representation that embodies the carefree spirit of the campaign, transporting viewers to an imagined world where the essence of fun and camaraderie reigns supreme. Through humorous looks at Troye’s “office” and hints about upcoming moments, the excitement builds as fans prepare for the big day.

This drop aims to bring a taste of adventure to everyday life through engaging and entertaining experiences. With Smirnoff's playful approach and Troye Sivan's star power, the briefcase drop not only serves as a marketing tactic but also fosters a sense of community among fans and friends alike.

As the scavenger hunt approaches, follow Smirnoff's social media platforms to stay updated on the latest hints and behind-the-scenes content. Join the mission to uncover the hidden briefcases, celebrate International Vodka Day, and enjoy a moment of shared joy with friends beyond the screen. Mark your calendars — the fun begins soon!

Watch the 'Day in the Life' of Troye's role as CVO on YouTube and stay tuned for more updates on this exciting scavenger hunt, bringing the spirit of Vibes HQ straight to L.A.

Note: Participants must be 21 years or older to join in the excitement. Each crew must register before participating, ensuring they comply with all regulations and enjoy the experience safely.