#Japan #Tokyo #DAC Group #Daily Sports #All Japan DM

DAC Group's Innovative Approach to Summer Greetings

This year, the Daily Sports Guide Advertisement, a part of DAC Group, located in Taito, Tokyo, bagged the bronze award at the 39th All Japan DM Awards organized by Japan Post. The award was granted for a unique summer greeting card designed to resonate with recipients, immersing them in the experience of Mount Fuji.

Creating Shared Experiences

DAC Group is committed to fostering a spirit of challenge, embodying this philosophy through various employee training programs, including a notable climb to Mount Fuji. During this climbing initiative, it has become a tradition for employees to send summer greeting cards from the post office located at the summit to their clients and business partners. The goal is simple yet profound: to allow recipients to share in the experience under the captivating views of Mount Fuji.

Innovative Design Elements

The summer greeting card boasts a unique envelope design that features a circular window, offering a glimpse of the stunning scenery from the mountain’s peak. As the recipient extracts the inner card, the content brightens the view through the circular window, simulating the awe-inspiring moment of experiencing the first light of day at dawn (Goraikou).

This creative approach to a traditionally analog medium not only stands out in a digital age dominated by emails and social media but also reinforces the emotional connection between the sender and recipient. It’s a hallmark of how DAC Group is leveraging the benefits of tactile experiences to craft memorable communication solutions.

The Creative Process

The team at DAC Group engaged in detailed discussions about the design and concept, ensuring that every element of the greeting card contributed to the overarching narrative of joy and connectivity. The positive feedback from recipients—ranging from remarks about the fun/adventurous undertones typical of an advertising agency to sentiments expressing happiness—validates their efforts.

Vision for the Future

Looking ahead, DAC Group is guided by the motto “Changing communication through ideas, and changing the world through ideas.” The company remains steadfast in providing solutions aimed at resolving societal issues, especially through its increasingly prioritized creative sectors like design and planning. By harnessing free-thinking and inventive ideas, they aspire to deliver services that surprise and delight, ultimately enhancing engagement with their audience.

About Daily Sports Guide Advertisement (DAC Group)

DAC Group, headquartered in Taito, Tokyo, is a comprehensive advertising agency that focuses on finding solutions that extend beyond traditional advertising frameworks. With a mantra of “Social Good & Unique,” the agency has been recognized as a “Health Management Excellent Corporation” by the Ministry of Economy, Trade and Industry in 2023. The group employs 127 staff members as of 2024.

Corporate Overview of DAC Holdings

• - Company Name: DAC Holdings Co., Ltd.
• - Representative: Kazunori Ishikawa
• - Location: 4-8-1 TIXTOWER UENO 13F, Higashi Ueno, Taito, Tokyo 110-0015, Japan.
• - Total Employees: 903 (DAC Group)
• - Website: DAC Group

In a world where digital media often takes precedence, DAC Group's innovative summer greeting initiative highlights the power of personal touch and creative engagement, showcasing the unique flair this forward-thinking agency brings to both advertising and societal conversations.