#Japan #Osaka #Katsuyama #Snow Brand Coffee

Snow Brand Coffee's New Campaign in Osaka

Snow Brand Milk Co., Ltd., based in Shinjuku, Tokyo, has officially kicked off its 'Sweetness to Let It All Slide' project in Osaka, featuring a stunning new advertisement in the bustling Dotonbori area. The campaign started in April 2025 and aims to provide comfort to individuals facing everyday stresses through the sweet taste of Snow Brand Coffee.

The project is now making its mark in Osaka with a massive advertisement showcasing the beloved mascot, 'Coffee Katsuyama,' played by the popular comedian and 'Letting It Slide Expert,' Moody Katsuyama. This eye-catching installation at the iconic Ebisu Bridge in Dotonbori reads, 'Too Close to Let It Slide,' and serves as a reminder that laughter and sweetness can help alleviate daily pressures.

Campaign Details

• - Location of Osaka Advertisement: Dotonbori, near Ebisu Bridge, Osaka, from November 1, 2025, to November 16, 2025.
• - Tokyo Transportation Advertising: To further broaden the reach, transportation ads will also be displayed on the Toei Oedo Line, Mita Line, Shinjuku Line, and Keisei Line from November 3, 2025, to December 2, 2025.

The 'Sweetness to Let It All Slide' project aims to resonate with individuals experiencing a range of everyday struggles, whether it be work-related mistakes or difficult interpersonal relationships. The sweet taste of Snow Brand Coffee is intended to provide a soothing escape from these challenges.

A Charming Presence in Dotonbori

In the heart of Dotonbori, the advertisement featuring 'Coffee Katsuyama' bursts with character and creativity. Dominated by coffee brown and milk white colors, it is designed to catch the eye from afar. With 'Sweetness to Let It All Slide' adorning his poster, Coffee Katsuyama engages passersby, compelling them to pause and appreciate the humor and message behind the advertisement.

The ad creatively draws attention amidst the lively urban backdrop, reminding individuals of the importance of taking things lightly and enjoying the sweet moments life has to offer. As pedestrians travel through this iconic area, they are invited to not only share a smile but to also reflect on the concept of 'letting it slide.'

Continuing the Initiative in Tokyo

Following the success of the initial Tokyo campaign, which included exhibitions and in-train advertisements from April, this revival of the project in the capital will feature humorous slogans emphasizing the necessity of sweetness in alleviating stress. There will be ads placed strategically in the interior of trains to ensure commuters are greeted by messages of comfort on their daily journeys.

Mood Katsuyama: The Face of the Campaign

Moody Katsuyama, born on June 11, 1980, in Shiga Prefecture, transitioned from a comedy duo to a solo performer and became famous for his quirky song about letting things slide. He is also known for his humorous social media posts and has a deep love for manga, serving as a judge for 'This Manga is Amazing!'

With his charismatic personality and relatable content, Katsuyama embodies the essence of this campaign, making the message of 'letting it slide' not only entertaining but also deeply relatable to the everyday individual. His presence in advertisements aims to foster a community spirit while reminding everyone to take a moment to appreciate life's little joys through the sweetness of Snow Brand Coffee.

Product Information

• - Product Offerings:

- Snow Brand Coffee (1000ml)
- Snow Brand Coffee (500ml)
- Snow Brand Coffee Gokuuma Bottle (230ml)

For inquiries regarding the products, consumers can reach out to the Snow Brand Milk Co. Customer Center at 0120-301-369, available all year round from 9:00 AM to 5:00 PM.

For advertising-related questions, contact the Snow Brand Milk PR office at 03-5572-6071, available on weekdays from 9:00 AM to 6:00 PM.

Please note that advertisement display periods and train service schedules are subject to change without notice.