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Dun & Bradstreet Unveils Unique Healthcare Insights

Dun & Bradstreet, a renowned player in business data and analytics, recently introduced a groundbreaking tool: D&B Healthcare Insights. This new product is specifically designed to assist sales and marketing teams in various industries in identifying and capitalizing on opportunities within the complex healthcare ecosystem.

What Is D&B Healthcare Insights?

The D&B Healthcare Insights tool is a valuable dataset that provides sales and marketing teams with new and pertinent information regarding healthcare organizations (HCOs), including hospitals, clinics, and health systems, as well as healthcare providers (HCPs). Integrated with the existing DB Hoovers platform, users can leverage a comprehensive sales and marketing intelligence system. This system allows them to create finely tuned lists tailored to the unique dynamics of the healthcare sector.

According to Eric Kider, General Manager of Sales & Marketing Solutions at Dun & Bradstreet, companies aiming to engage with healthcare organizations require insights that are specific to the healthcare domain. Kider emphasized the importance of providing impactful intelligence that enables clients to forge stronger and more strategic relationships within the healthcare landscape.

Key Features and Benefits

D&B Healthcare Insights empowers users to:

• - Improve Targeting and Segmentation: Unravel complex business relationships to define territories and explore addressable markets, thereby supporting informed decision-making.
• - Identify New Opportunities: Enable users to locate prospects based on criteria relevant to their businesses, effectively connecting their offerings with targeted buyers.
• - Boost Account-Level Intelligence: Gain access to rich profiles of healthcare organizations, which include detailed datapoints crucial for businesses in life sciences, technology, insurance, and more.
• - Sharpen Sales Messaging: Provide sales representatives with current and accurate data on healthcare organizations to facilitate informed conversations regarding services, affiliations, and financial standing.

Dun & Bradstreet prides itself on delivering comprehensive and high-quality data by combining DB Hoovers' intelligence on over 320 million companies with healthcare insights on more than 260,000 healthcare organizations. This combination equips businesses with necessary search criteria such as organization type, service capabilities, and financials, allowing for a tailored approach to sales and marketing.

Leveraging Marketing Services

In addition to the dataset, Dun & Bradstreet continues to offer fully managed Marketing Services. These services enable companies to activate targeted campaigns using insights from D&B Healthcare Insights, giving them the tools needed to convert healthcare insights into actionable strategies.

Conclusion

D&B Healthcare Insights is the first release in an anticipated series of high-impact datasets that Dun & Bradstreet plans to roll out this year, reinforcing its commitment to address the evolving needs of clients across various industries. With this and future offerings, businesses will be better equipped to navigate the intricate healthcare ecosystem successfully.

To learn more about D&B Healthcare Insights, you can visit Dun & Bradstreet.