Linney Embraces Screendragon for Enhanced Growth and Efficiency

In a significant move aimed at boosting operational productivity, Linney Create, a prominent creative marketing agency based in the UK, has announced its partnership with Screendragon, a leading provider of Agency Management software. This collaboration is set to transform the way Linney operates, enhancing efficiency and enabling smarter resource allocation to better serve clients.

Enhancing Operational Excellence

Linney Create, part of Nottinghamshire-based Linney, aims to combine its creative excellence with robust operational systems. By adopting Screendragon's best-in-class software, Linney will gain real-time visibility into project workflows, reducing the manual workload that often slows down processes. This switch not only streamlines workflows but also promises actionable insights that can drive better decision-making.

Maria Ottewell, Co-Director at Linney Create, emphasized the agency's long-standing commitment to technology and innovation. According to Ottewell, "We have a long history of identifying and investing in technology and innovation that supports our work and delivers competitive advantage." She further stated that implementing Screendragon will reinforce Linney Create's reputation for efficiency and speed, characteristics that their clients find invaluable.

The software's AI capabilities are particularly noteworthy, allowing Linney to optimize current workflows while preparing for the future of connected marketing operations. This emphasis on AI integration represents a significant step forward for the agency, paving the way for data-driven marketing strategies.

Future-Ready Marketing Solutions

Fergus Ashe, Chief Commercial Officer at Screendragon, expressed excitement at welcoming Linney Create into their community of forward-thinking agencies. The collaboration is viewed as a remarkable opportunity to leverage workflow automation and AI features to amplify the impact delivered to clients. Screendragon's platform is specifically designed to facilitate smarter workflows that enable agencies to scale efficiently, ensuring that teams are equipped to meet the increasing demands of the marketing landscape.

Implementation of the Screendragon software is slated for later this year, with a phased rollout expected across Linney Create's teams. The full adoption of the platform is scheduled for February 2026, promising a transformative period for the agency and its customers.

A Look at Linney Create and Screendragon

Linney Create is part of Linney, a comprehensive marketing partner known for delivering solutions that bring together people, creativity, and technology to tackle complex marketing challenges. The agency's multidisciplinary team, comprising designers, writers, researchers, filmmakers, and social media content creators, focuses on impactful customer interactions across various platforms.

Screendragon, on the other hand, is recognized for its innovative Agency Management software. The platform allows creative teams to effectively plan, manage, track, and deliver projects, enhancing collaboration through its resource management and workflow automation capabilities. By harnessing AI-powered insights, Screendragon enables agencies to operate with increased efficiency, ensuring that project outcomes meet demands and expectations.

Conclusion

In an era where digital transformation is paramount, Linney Create's decision to partner with Screendragon highlights their commitment to innovation and operational excellence. This strategic choice positions them to enhance their service offerings, streamline processes, and ultimately achieve greater success in delivering impactful marketing solutions for their diverse clientele.

As marketing landscapes evolve, it is clear that agencies like Linney Create, that embrace forward-thinking technologies, will be best equipped to thrive. The collaboration with Screendragon not only opens the door for enhanced operational efficiency but also sets a strong foundation for future advancements in the rapidly changing world of marketing.