Transforming Elderly Care Management to Reduce Turnover and Boost Occupancy Rates

In the current landscape of the elderly care industry, many operators are beginning to feel the pressure of rising minimum wages, staff shortages, complex compensation systems, and persistently high turnover rates. To tackle these pressing issues, ZitzGen, led by CEO Daiki Yoshimoto and located in Chuo, Tokyo, has launched a YouTube channel titled 'ZitzGen Elderly Care Management Channel'. This platform aims to share free insights for improving management practices in care facilities, focusing on revenue growth, profit enhancement, staff retention, and recruitment.

A Solution for Struggling Facilities

This channel is particularly beneficial for facilities facing challenges such as:

- Unstable occupancy rates with low user engagement.
- Issues with potential earnings and struggling revenue due to missed incentives.
- High employee turnover, leading to difficulties in retaining newly hired staff.
- Lack of leadership development, resulting in organizational fatigue.
- Uncertain financial status with unclear paths to profitability.

For facilities unsure about where to start their improvement efforts, the channel will provide step-by-step instructions for quickly achieving results.

Key Themes Covered (Practical Techniques for Immediate Use)

1. Increasing Revenue and Profit: The first series of videos will focus on themes directly impacting the profitability of care facilities. Topics will include:
- User attraction methodologies with optimized response costs and stabilized occupancy rates.
- Strategies for revenue improvement through better pricing and ensured acquisition of incentives.
- Enhancements in profitability by optimizing costs and appropriate labor distribution ratios.
- Improvements in financial management focusing on profit and cash flow dynamics.

2. Enhancing Organization, Human Resources, and Training (7% Turnover Model): ZitzGen will also address the critical area of people and organizational structure in care facilities, offering:
- Development of evaluation and rewards systems, career pathing, assessment processes, and incentive programs.
- Strengthening recruitment tactics through effective web marketing and appropriate compensation strategies.
- Comprehensive training for staff, tailored for new hires and managerial leadership.

Background for Channel Launch

The elderly care industry is currently navigating through a confluence of three significant challenges:
1. Staff Shortages: Increasing difficulties in hiring and rising turnover rates.
2. Cost Increases: Inflationary pressures and climbing minimum wage levels.
3. Decreasing Revenue: Lower occupancy rates and complexities in acquiring incentives.

These issues are not isolated; they interconnect and can severely affect operational sustainability. Through the integration of practical support across four key areas—business strategy, organization, human resources, and finance—ZitzGen has yielded notable improvement outcomes across care facilities nationwide.

ZitzGen believes that altering the 'how' of care management can lead to substantive improvements, and aims to share this expertise across the industry through the YouTube channel.

Unique Features of the Channel

1. Rapid Improvement of Revenue and Profits: The channel will unveil pragmatic techniques for management aimed at enhancing user attraction, incentive acquisition, operational efficiency, and cost optimization—directly linking to profitability.
2. In-Depth Exploration of Human Resources and Organizational Strategies: Going beyond conventional topics, the channel will delve deep into retention-based models, evaluation systems, and sustainable recruitment practices that create stable employment settings.

Comments from Leadership

Ryuuji Takahashi, Executive Officer at ZitzGen, comments, 'The elderly care sector will undergo significant transformations in the next decade. While the burdens faced by on-ground staff are increasing, maintaining revenue becomes progressively challenging. We intend to nurture this channel as a platform for practical knowledge that supports management improvements and the broader development of the industry.'

The New 4-Month Evaluation and Reward System Program

ZitzGen has also launched a new program for establishing and implementing evaluation and reward systems within just four months. Many care operators face hurdles such as uncertainty about how to set up evaluation systems, operational dysfunction, or even the development of dissatisfaction amongst staff due to poorly implemented systems.

The objective of the evaluation and reward system is not merely its establishment but to enhance profitability and cultivate human resource growth and engagement.

Thus, ZitzGen has structured a program that links management philosophy to tangible field operations, ensuring the dual achievement of financial viability and personnel development. Detailed explanations of this 4-month program can be found in videos on the newly established YouTube channel.

Check out our 4-Month Evaluation and Reward System Program!

Company Overview

- Company Name: ZitzGen Co., Ltd.
- Location: 5-15, Nihonbashi Hakozakicho, Chuo-ku, Tokyo, PORTONE Kayabacho 6F
- CEO: Daiki Yoshimoto
- Business: Management Strategy Consulting
- Website: ZitzGen