Heijoen Restaurant Launches Premium Wagyu Yakiniku Ehomaki for Reservations

Indulge in Heijoen's Premium Wagyu Yakiniku Ehomaki

Heijoen, a renowned Japanese restaurant chain, has officially begun taking reservations for their exquisite Wagyu Yakiniku Ehomaki. For decades, Heijoen has been committed to sourcing top-tier Wagyu beef from across the nation, an endeavor that allows them to deliver exceptional taste and quality. This year, they proudly present their special Ehomaki made entirely from high-grade Wagyu beef at a price point made possible due to their unique purchasing strategy of buying whole cows.

Flavor Profile

The Wagyu Yakiniku Ehomaki is loaded with carefully selected Wagyu, ensuring a rich and savory experience. To make it suitable for all ages, especially children, Heijoen adds a hint of mayonnaise and a mildly sweet gochujang sauce that beautifully balances the beef's robust flavor. Unlike traditional sushi, this Ehomaki uses plain white rice instead of vinegared rice, allowing the natural umami of the beef to shine through even more.

Continued Commitment to Quality

Looking ahead, Heijoen remains focused on showcasing the delicious nature of Wagyu beef through various forms beyond just yakiniku. Their marketing philosophy centers around maintaining the unwavering quality that has defined the Heijoen brand, with a mission to reach even more customers.

Important Information for Reservations

- Reservation Deadline: January 31, 2026 (Saturday)
- Pick-Up Date: February 3, 2026 (Tuesday), available during operating hours
- Available Locations: The Ehomaki will be available at various Heijoen locations, including Ayase Main Store, Kameari Store, Edogawa Store, Matsudo Store, Noda Store, and more, totaling 18 sites across the region.

Reservation Method:
Customers can place their reservations either in-store or via the official website. It's essential to note that cancellations or changes are not allowed after the reservation deadline, and a cancellation fee may be applicable for same-day cancellations.

Pricing and Details of the Product

- Product: Wagyu Yakiniku Ehomaki
- Price: ¥1,280 (tax included)

This unique creation features an array of ingredients, including:

- Grilled Wagyu beef in savory sauce
- Thick omelet
- Cucumber
- Pickled radish and carrot
- Pak choi
- White sesame seeds

Allergens: Contains wheat, eggs, sesame, beef, and soybeans.

About Heijoen

Founded in 1970, Heijoen prepares to celebrate its 55th anniversary in 2025. The restaurant began as a single yakiniku establishment inspired by the delightful flavors of Wagyu kalbi. With a focus on Japanese tastes, Heijoen developed a distinctive style that continues to uphold the culinary pride of Japanese chefs, setting itself apart from many Korean barbecue establishments that once dominated the market.

The backbone of Heijoen's success lies in their rigorous sourcing practices, from purchasing whole black-haired Wagyu cattle to managing processing, aging, and distribution all in-house. Their expertise in selecting premium beef ensures that each customer experiences the utmost safety and quality.

Currently, the Heijoen group operates 36 domestic locations, primarily in metropolitan areas, along with one international outlet. Their offerings have expanded to include not only yakiniku but also steak, shabu-shabu, and hamburgers.