AG1 Expands Accessibility with Launch at Target Stores Nationwide

AG1, a prominent player in the global health market, has made headlines with its latest rollout across all Target locations and on Target.com. This initiative not only enhances the accessibility of AG1's renowned health products but also introduces its new nighttime beverage, AGZ, to a wider audience, marking a significant milestone for both AG1 and health-conscious consumers.

The launch, which took place on April 14, 2026, aims to bring AG1's simple, science-backed health rituals to millions. Kat Cole, the CEO of AG1, emphasized the company's focus on empowering individuals to take charge of their wellbeing through uncomplicated, scientifically validated daily practices. She stated, “For over 15 years, we've encouraged people to embrace simple routines that nourish their bodies from dawn till dusk. This partnership with Target deepens our commitment to reaching more customers.”

A New Caliber of Convenience for Consumers

With a strategic positioning of AG1 products at the entrance of Target’s supplement aisle, customers can conveniently discover AG1 and AGZ side by side. The expansion includes various packaging options tailored to different needs: 7-count and 14-count packs for both AG1 and AGZ, and the introduction of the AG1 Start Here Kit. This kit comprises seven servings of AG1, a shaker bottle, and an innovative habit-tracking planner designed for users to track their health journey effectively.

This significant expansion follows AG1's previous ventures into physical stores, including partnerships with Costco and The Vitamin Shoppe. Since its inception in 2010, AG1 has been at the forefront of the daily nutrition movement, delivering a flagship Daily Health Drink that optimally combines nutrients to support foundational health and promotes gut well-being.

Introducing AGZ: A Game Changer for Restful Sleep

The new product AGZ stands out as a nighttime solution crafted with clinically studied ingredients aimed at assisting individuals in transitioning to restful sleep. This marks the first time AGZ has been made available on physical shelves, further diversifying AG1's offerings.

AG1 and AGZ not only focus on enhancing health during the day and night but also carry the NSF Certified for Sport® label—one of the industry’s most rigorous independent certifications ensuring both safety and quality. This certification is highly regarded by professional athletes, coaches, and trainers, making it a sought-after guarantee of quality among fitness enthusiasts.

A Commitment to Quality and Wellness

With AG1 products, users gain access to a line-up backed by science and research, promoting maximum health benefits. The company's flagship product, AG1 Next Gen, combines various essential elements such as a high-quality multivitamin and probiotic into a single serving, creating a comprehensive health tool for daily use.

Since AG1's establishment, its mission has been to enable individuals to take ownership of their health. With the availability of their products at retailers like Target, they are paving the way for health empowerment, increased accessibility, and enhanced consumer education regarding daily nutrition.

As AG1 continues to expand its footprint both online and offline, the focus remains clear: to provide high-quality health supplements that simplify wellness into manageable daily rituals. For those looking to harness the benefits of science-backed nutrition, the collaboration with Target unlocks a world of convenience and accessibility.

In summary, the partnership between AG1 and Target not only marks a new chapter for AG1 but also serves as a beacon of opportunity for consumers eager to integrate health into their daily lives seamlessly. With AG1 and AGZ now available, achieving optimal health has never been easier.